Manager, Activation

Are you ready to
lead from the front
in a
top managerial role
in the education sector?

Join Our Team at HBD Services

We are on the lookout for a dynamic, creative, and experienced
Manager, Activation & Marketing
to spearhead our strategic initiatives and make a tangible difference in the lives of aspiring international students.

Position:
Manager, Activation & Marketing

Location:
Regional Office, New Eskaton, Dhaka, Bangladesh

Employment Status:
Full-time

Vacancy:
1

Salary Package:
As per Industry Standard

Why Choose HBD Services?

At HBD Services, we are dedicated to shaping the educational journeys of students aiming to study abroad, particularly in New Zealand, the UK, and Australia. As a Manager, Activation & Marketing, you will be at the forefront of this mission — driving strategy, leading teams, and creating impactful campaigns that inspire and engage.

Key Responsibilities:

• Digital Strategy Development: Tailor a digital marketing strategy that aligns with our mission to guide students in their study abroad journey, ensuring it resonates with our target demographic.

• Content Creation and Management: Produce and manage compelling content that provides insights into studying abroad, including destination guides, student testimonials, visa processes, and program highlights.

• Lead Generation: Utilize digital channels to identify and engage with potential students, providing them with tailored information about study abroad opportunities.

• Social Media Marketing & Social Media Advertising: Develop a strong social media presence on platforms frequented by potential students, sharing engaging content about studying abroad, campus life, and cultural experiences. Execute targeted advertising campaigns on social media, highlighting unique aspects of different study destinations and programs.

• Email Marketing: Craft email campaigns to nurture leads, share updates about new programs, visa policies, and success stories of past students.

• Activation Works: Analyze market trends and student feedback to continuously improve brand activation efforts. Represent the company at educational fairs, conferences, and networking events. Develop and implement brand activation strategies to increase brand awareness and student engagement. Organize and manage promotional events, webinars, and workshops for students. Collaborate with the marketing team to create compelling content for social media, website, and other marketing channels. Build and maintain relationships with university partners, educational institutions, and other stakeholders.

• Analytics and Data Analysis: Analyze campaign performance to understand student engagement patterns and optimize future strategies.

• Conversion Rate Optimization (CRO): Implement tactics to convert website visitors into inquiries and applications for study abroad programs.

• Online Reputation Management: Monitor and manage our online reputation, ensuring positive reviews and handling any negative feedback professionally.

• Marketing Automation: Leverage marketing automation tools to efficiently manage inquiries and follow-up processes.

• Budget Management: Allocate and oversee the digital marketing budget to ensure cost-effective strategies with a high return on investment.

• Competitor Analysis: Conduct regular analyses of competitors in the study abroad field to stay ahead in market trends and offerings.

• Staying Current with Industry Trends: Stay updated with the latest trends in international education and digital marketing, applying these insights to our strategies.

• Regular Website Maintenance and Update: Ensure the website is current, functional, and reflects up-to-date information on study abroad programs and destinations.

• Creative Ad Design, Video Making, and Graphic Design: Create innovative and appealing advertisements, videos, and graphics that capture the essence of studying abroad, integrating trending concepts to engage our target audience.

What We Offer:

• Competitive salary based on your experience and the value you bring to the team.

• Performance based bonuses to reward your achievements.

• An inspiring and supportive work environment focused on your growth.

• Opportunity to collaborate with industry experts and expand your skill set.

• Fully subsidized Lunch.

[Additional benefits as per company policy.]

Apply Now:

Join us in making a difference in students' lives and be part of a team that empowers them to excel internationally

Ready to take the next step? Apply today and help shape a brighter future Drop your CV at with "Manager, Activation & Branding" in the subject line.