Brand Marketing Manager

Position Summary

We are seeking a creative, hands-on Brand Marketing Manager (Offline / Experiential) to lead high-impact offline brand activations, experiential events, and awareness-driving initiatives. This role is responsible for bringing the brand to life in the physical world—through guerrilla marketing, out-of-home (OOH) campaigns, pop-ups, field activations, partnerships, and immersive experiences.

The ideal candidate is a storyteller, problem-solver, and strategic thinker who thrives in fast-paced environments and knows how to create memorable, buzzworthy brand moments. Key Responsibilities

1. Offline Brand Campaigns & Activation

• Plan, develop, and execute offline brand marketing campaigns across markets.
• Manage OOH campaigns including billboards, wild postings, transit ads, and partnerships with media vendors.
• Identify high-impact opportunities for street-level activations, product sampling, branded installations, or stunt marketing.
• Collaborate with creative teams to concept and produce offline assets.

2. Experiential & Guerrilla Marketing

• Own the strategy and execution of experiential events, pop-ups, and in-person activations.
• Develop guerrilla marketing concepts that generate buzz, social sharing, and earned media.
• Partner with production vendors, event agencies, and experiential creators to bring ideas to life.
• Manage logistics including permits, staffing, onsite execution, and compliance.

3. Brand Awareness & Community Engagement

• Build strategies that grow brand awareness, reach, and sentiment in target markets.
• Identify grassroots marketing opportunities, local partnerships, and community-led initiatives.
• Lead brand presence at cultural events, festivals, conferences, or local happenings.

4. Cross-Functional Collaboration

• Work closely with Brand, PR, Creative, Social, and Digital teams to integrate offline activations into holistic campaigns.
• Partner with Product, Partnerships, and Retail (if relevant) to ensure brand consistency and maximize impact.
• Coordinate with analytics teams to measure offline-to-online lift.

5. Measurement & Reporting

• Define KPIs for offline and experiential campaigns.
• Track performance metrics such as reach, impressions, foot traffic, engagement, and qualitative feedback.
• Create post-campaign reports with insights and recommendations for continuous improvement.

6. Operational & Budget Management

• Manage project timelines, budgets, vendor relationships, and contracts.
• Ensure campaigns are executed efficiently, safely, and on-brand.
• Maintain a calendar of offline and experiential initiatives.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–6+ years of experience in brand marketing, experiential marketing, field marketing, events, or related roles.
• Proven experience executing offline or experiential marketing campaigns.
• Strong project management and organizational skills.
• Excellent creative thinking and storytelling skills.
• Ability to manage multiple projects in fast-paced environments.
• Hands-on approach to execution with strong vendor and stakeholder management skills.

Preferred

• Experience in consumer brands, retail, CPG, lifestyle, tech, sports, or entertainment.
• Familiarity with OOH marketing, field activations, or guerrilla campaigns.
• Experience leading agency partners (creative, experiential, media).
• Comfortable analyzing data and communicating results.
• Ability to travel for events and activations as needed.

Key Competencies

• Creative problem-solving
• Strong communication and presentation skills
• Brand storytelling & positioning
• Resourcefulness and scrappiness
• Event and project management expertise
• Ability to collaborate cross-functionally
• Strong attention to detail and operational rigor

Why Join Us

• Opportunity to shape how the brand comes alive in the real world
• High-impact role with creative freedom and visibility
• Work on memorable and culturally relevant brand moments
• Fast-paced team with room to grow in brand, creative, or leadership roles