Manager, Customer Relationship Management

2 weeks ago

Dhaka, Dhaka, Bangladesh BRAC-Aarong Full time ৳600,000 - ৳1,200,000 per year

Job Responsibilities:

  • Manage day-to-day operations of My Aarong Rewards and Club Taaga loyalty programs including registration management, resolving technical system issues, customer service issues, and campaign deployments.
  • Ensure membership base growth through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management.
  • Design and implement special events to reach prospective and existing members as well as develop marketing techniques that will drive new customer acquisition.
  • Plan and execute seasonal partnership campaigns and promotional offers for loyalty members.
  • Keep the membership base updated on the latest campaigns through multi-channel marketing strategies.
  • Design micro-segmentation campaigns using recency, frequency, monetary (RFM) methods, and ensure 'always on' personalized communications.
  • Provide management insightful data on membership base through periodic presentations and reports.
  • Oversee the voice of customer management through call center and feedback channels. Ensure management level reporting.
  • Drive ongoing market research and product development projects.

Safeguarding Responsibilities:

  • Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme's goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment
  • Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action
  • Follow the safeguarding reporting procedure in case any reportable incident takes place, and encourage others to do so

Qualifications:

Education:

A Bachelor Degree (preferably a BBA) from any reputed university

Experience Requirements:

Minimum 5 years of work experience in Customer Relationship Management (CRM) preferable.

Preferred Qualifications:

  • Knowledge of marketing strategies, online/offline media, digital marketing tools, e-commerce, and project management.
  • Understanding of budgeting and campaign management.
  • Excellence in multitasking, planning, and evaluation.
  • Must have effective communication, interpersonal, and negotiation skills

Salary and Benefits:

Salary:
As per company policy

Other benefits:
Provident Fund, Gratuity, Festival Bonus, Performance Bonus, Health & Life Insurance and others etc.

Job Location:
Dhaka

Application Deadline: September 9, 2025

BRAC believes that everyone we work with including our staff, programme participants, partners, and the communities have the right to be protected from all forms of harm, abuse, neglect, harassment, and exploitation including sexual exploitation and abuse (SEA). We uphold human dignity and inclusion for all, regardless of age, race, religion, gender, disability, ethnic origin, or socio-economic condition. We are an equal opportunity employer. We especially encourage those who have shown resilience—who have faced personal struggles, bounced back, and kept pushing forward—to apply.

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