Senior Executive
2 weeks ago
Job Title: Senior Executive – Brand Communications (Marketing Department)
Location: GPEL Mohakhali Office
Department: Marketing
Reports To: Head of Marketing
Position Overview
GPEL is seeking a dynamic and driven
Senior Executive – Brand Communications
to lead our communication, content writing, and content planning efforts. The ideal candidate will be a strong storyteller with a proven track record in brand communications, marketing campaigns, and digital strategy. Prior exposure to the EdTech or education consultancy sector will be considered a strong bonus.
Key Responsibilities
Brand Communications & Strategy
-Develop and implement brand communication strategies to strengthen GPEL's positioning in the education and EdTech sector.
-Ensure consistent messaging across all channels (digital, print, PR, events).
-Plan and execute communication strategies for product launches, events, and campaigns.
Content Writing & Planning
-Write, edit, and proofread content for social media, website, blogs, press releases, presentations, newsletters, and promotional material.
-Create engaging scripts for video content, podcasts, and digital storytelling.
-Build monthly/quarterly content calendars aligned with marketing and sales goals.
Digital & Media Engagement
-Collaborate with the digital marketing team on media buying, campaign optimization, and analytics.
-Support influencer campaigns, brand awareness drives, and PR activations.
-Monitor and report on campaign performance, ensuring ROI on communication strategies.
Creative Collaboration
-Work closely with creative designers, video production teams, and external agencies to deliver impactful campaigns.
-Brainstorm innovative ideas for campaigns targeting students, parents, and academic institutions.
Stakeholder Engagement
-Collaborate with academic counselors, partner universities, and external stakeholders to ensure communication supports business growth.
-Support leadership with speeches, event scripts, and brand representation.
Qualifications & Requirements
-Bachelor's degree in Marketing, Communications, Media, or related field
-Minimum 2/3years of proven experience in brand communications, content strategy, or marketing.
-Strong track record of developing and executing successful communication strategies.
-Excellent writing, editing, and verbal communication skills.
-Experience in scriptwriting and content development for multiple formats (digital, video, PR).
-Strong organizational and planning skills; ability to manage multiple projects under pressure.
-Familiarity with EdTech or education consultancy industry is an added advantage.
-Strong interpersonal and leadership qualities, with the ability to collaborate across departments.
What We Offer
-Competitive salary and performance-based incentives + 2 Festival Bonuses
-6 days off per month
-Partially Subsidized Lunch Facilities + Unlimited Tea and Coffee
-A dynamic, creative, and growth-oriented work environment.
-Professional development and training opportunities.
Application Deadline: 5th October 2025
How to Apply: Send your CV, portfolio/writing samples, and cover letter to ""
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