Customer Acquisition Specialist

2 weeks ago

Dhaka, Dhaka, Bangladesh Naiyani Inc. Full time $60,000 - $120,000 per year

Company Description

Naiyani Inc. is a Canadian software company founded in 2022, dedicated to empowering sellers with innovative solutions. Our platform simplifies the e-commerce experience by streamlining product discovery and optimizing workflows. We provide user-friendly tools and actionable insights to make selling online easier and more efficient. Whether you're a seasoned seller or just starting, Naiyani is your trusted partner in navigating the complexities of online commerce. Our commitment to continuous innovation ensures we stay ahead of industry trends, supporting sellers in growing their businesses successfully.

Role Description

This is a remote permanent role for a Customer Acquisition Specialist. The Customer Acquisition Specialist will be responsible for identifying potential customers, conducting market research, and analyzing data to drive acquisition strategies.
You will be responsible for developing and executing strategies to attract, convert, and retain new customers. 
Day-to-day tasks include managing customer acquisition initiatives, communicating with potential clients, while providing support in the development of acquisition strategies.

Key Responsibilities

  • Develop and execute customer acquisition strategies across digital and offline channels (e.g., social media, email marketing, SEO/SEM, partnerships, events).
  • Identify target customer segments and create tailored messaging for each.
  • Manage and optimize paid advertising campaigns to maximize ROI.
  • Track, measure, and report on key performance metrics (CTR, conversion rates, etc.).
  • Collaborate with the marketing team to produce effective lead-generation campaigns.
  • Research industry trends, competitor activities, and customer preferences to refine strategies.
  • Build and maintain relationships with partners, affiliates, and influencers to expand reach.

Qualifications

  • Strong analytical skills and experience in Market Research
  • Excellent communication skills for engaging with potential clients
  • Experience in CRM and marketing
  • Ability to work independently and remotely
  • Bachelor's degree in Business, Marketing, or related field or experience is preferred

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