Associate Marketing Manager

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

Introduction
As Associate Marketing Manager you will be responsible for assisting in driving inbound demand against a list of target accounts identified through collaboration with our SDR and enterprise sales teams. A successful candidate has an understanding of integrated and account-based marketing across the entire channel mix, including content, campaigns, paid media, digital and events. We are looking for a strong collaborator who will work with our SDR and Sales GTM team and across Marketing to design repeatable campaign playbooks that can scale up for all global markets.

Job Responsibilities

• Collaborate with SDR and enterprise sales teams to plan, execute, and optimize end-to-end demand generation programs targeting key accounts.
• Support the creation and execution of multi-channel campaigns including webinars, email nurtures, video content, paid media, social promotions, and events.
• Partner closely with sales development to ensure timely, high-quality lead delivery and seamless follow-up; establish consistent feedback loops to refine campaigns and improve lead conversion.
• Contribute to the development of repeatable, scalable campaign playbooks that can be applied across global markets.
• Analyze campaign performance data to identify trends, measure ROI, and recommend optimizations for increased efficiency and impact.
• Maintain accountability for delivering high-quality, on-time work products individually and as part of cross-functional teams.
• Assist in creating and distributing compelling content that engages target audiences and supports account-based marketing initiatives.
• Collaborate with cross-functional stakeholders to ensure alignment on messaging, priorities, and go-to-market strategies.
• Stay up to date on industry trends, marketing technologies, and best practices to proactively recommend innovative approaches to demand generation

Work Hours: Monday to Friday 2:00 PM - 10:00 PM [Hybrid]

Knowledge And Experience

• Minimum 2.5 years of work experience in demand generation or integrated marketing, preferably within a high-growth B2B SaaS environment.
• Proven experience executing multi-channel marketing campaigns (email, paid media, social, events, and content syndication) with measurable impact on pipeline and revenue.
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce) to execute, monitor, and optimize campaign performance.
• Strong analytical mindset with the ability to interpret campaign data, generate insights, and recommend optimization strategies to improve ROI.
• Demonstrated ability to collaborate cross-functionally with sales, SDR, content, and digital teams to ensure alignment and unified go-to-market execution.
• Experience supporting or executing Account-Based Marketing (ABM) initiatives across the funnel, including targeting, personalization, and engagement strategies.
• Excellent communication and storytelling skills — able to translate complex marketing data into clear narratives for stakeholders at all levels.
• Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced, results-driven environment.
• Proficiency with digital marketing tools such as Google Analytics, LinkedIn Campaign Manager, or other performance marketing platforms.
• Creative thinker with a proactive approach to problem-solving and an eagerness to test, learn, and scale successful campaigns.
• Building business acumen and understanding of the fundamentals of customer lifecycle, pipeline generation, and revenue growth.

Education
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Our culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.

As part of our commitment to you, here are other benefits and perks you can expect:

• Best-in-class compensation plans
• Two annual festival bonuses
• Recognition and rewards programs
• Paid Maternity (4 months) & Paternity Leave (12 weeks)
• Flexible vacations days and working hours
• Annual Work/Service Anniversary Leave
• Comprehensive medical & life insurance for you and your dependants
• Volunteering opportunities to make a difference
• Chance to work alongside our incredible global team
• Monthly and quarterly regional and global team-building events
• Communal transport facilities inside Dhaka to and from the office
• Free catered lunch every day
• An agile performance review process that encourages ongoing transparency between managers and direct reports
• Enablement program and soft skill training to support internal career growth and development

At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.