Customer Service Sales Engineer

2 weeks ago


Dhaka, Dhaka, Bangladesh Bühler Group Full time $104,000 - $130,878 per year

This is where you'll excel

  • Identify and develop new leads for the Animal Nutrition (AN) business unit in terms of spare parts, dies, and rolls.
  • Collaborate with regional supporting teams to prepare accurate and competitive quotations.
  • Track and monitor customer interactions, converting feedback and inquiries into sales opportunities.
  • Work closely with regional Customer Service (CS) teams to provide the right solutions for customers.
  • Build and maintain strong relationships with customers through regular visits and virtual meet-ings.
  • Report recurring customer complaints to senior management for resolution and future product improvement; provide recommendations based on customer feedback related to product features, functions, and development.
  • Analyse profitability (DB1) data and profit margins to ensure project profitability.
  • Negotiate pricing and terms with customers to secure favourable outcomes.
  • Coordinate the contract signing process and ensure all agreements are completed.
  • Support other business units in lead generation to drive overall business success.

Commercial Activities

  • Organize contract documents prior to finalizing agreements with customers.
  • Collaborate with regional supporting team to prepare Proforma Invoices (PI).
  • Discuss and confirm commercial terms and conditions with customers.
  • Liaise with customers regarding the opening of Letters of Credit (L/C).
  • Notify overseas colleagues of confirmed orders once the customer's L/C is established.
  • Communicate with customers to manage any necessary amendments to the L/C.
  • Work closely with banks to assist customers in resolving L/C-related issues.
  • Coordinate with regional supporting teams to arrange all necessary shipping documents (e.g., Invoice, Packing List, Bill of Lading, Certificate of Origin).

CRM Activities

  • Enter and maintain customer information and generate leads within the CRM system.
  • Record all customer interactions and activities in CRM.
  • Create and manage sales opportunities in CRM.
  • Perform regular and quick verification of CRM entries.
  • Update and track project risks in the CRM platform.
  • Record opportunity handshakes and mark opportunities as won upon order release in CRM.
  • Use CRM data to proactively follow up with customers.
  • Regularly follow up on all leads and opportunities within CRM.

Business Development & Market Analysis

  • Organize training programs for customers to enhance their knowledge and engagement.
  • Represent the company at exhibitions and industry events.
  • Visit customer sites, often accompanied by regional colleagues, to strengthen relationships.
  • Coordinate with news and media representatives to support advertising initiatives.
  • Leverage social referrals and digital platforms to promote Bühler's brand.
  • Compile and categorize customer data for Animal Nutrition sectors according to specific categories.
  • Prepare a detailed list of competitors, highlighting their strengths and positioning.
  • Identify Bühler's principal competitors and define market segments.
  • Drive Animal Nutrition business development activities aligned with Hoshin Kanri objectives.

These are the skills you'll need

  • Bachelor of Mechanical/Electrical Engineering or its equivalent.
  • Good written and verbal communication in English and Bengali.
  • Minimum 5-6 years of sales experience in the process industry or similar industries.
  • Strong technical background and equipped with sales experience for customer service solutions including spare parts sell-ing, retrofitting/ upgrading, and service contract.
  • Tools: Microsoft Office + internal software: Intranet (B-Net, SAP Quotation, CRM, CS Web).
  • CRM: Utilization and responsibility for dedicated data set.
  • Business Knowledge: Knowledge of major value drivers of customer P&L and ability to explain impact of Buhler services (ROI).
  • Technical knowledge to understand customer needs: Sufficient technical background (depends on market) to understand client processes, not only machines but overall transformation process and operations processes.
  • Eager to learn and constantly seek to improve professionally through technical and other trainings
  • Independent, organised and target oriented.
  • Social competence and entrepreneurial spirit.
  • Ability to work independently and as a team player across departments.
  • Sales flair and negotiating skills.
  • Focus on customers and services.
  • Excellent presentation and moderation qualities.
  • Conflict management.
  • Able to priority and good time management.
  • Preparedness to embrace change.
  • Willingness to travel domestically and internationally based on business requirement.

Questions? We are happy to answer them
Li Li

Assistant HR Manager

Contact form

Links you may find useful

Application process

Diversity, equity & inclusion

Our TOP values

Creating impact together at Bühler
Two billion people eat food every day that was produced with Bühler equipment. One billion people drive vehicles whose parts were manufactured with our machines.

Bühler aims to balance humanity, nature, and the economy in every decision as it develops solutions that unlock sustainable business opportunities in the global food, feed, and mobility industries.

We strive to create innovations for a better world, with a special focus on healthy, safe, and sustainable solutions. Therefore, we team up with customers, start-ups, multinationals, and academia to accelerate impact together.



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