Senior Marketing Strategist

Job Title:
Senior Marketing Strategist (Full-Time)

Location:
Gulshan 02, Dhaka

Vacancy
: 02

Job Overview

We're seeking a forward-thinking
Marketing Strategist
to join our dynamic team. This role is ideal for someone who can see the big picture and knows how to connect every dot in a customer's journey, from awareness to advocacy. As the strategist, you'll be responsible for developing and overseeing end-to-end marketing strategies for a diverse portfolio of clients, guiding internal teams, and ensuring campaigns deliver measurable results.

You'll collaborate with copywriters, designers, media buyers, and account managers to build smart funnels and conversion-optimized campaigns. If you're data-savvy, creative-minded, and client-focused, we'd love to meet you.

Key Responsibilities:

• Lead discovery sessions to deeply understand each client's business goals, target audience, product/service value propositions, and sales processes.
• Architect
  holistic, multi-channel marketing strategies
  that span the full funnel, from awareness to loyalty.
• Define clear KPIs for each stage (TOFU, MOFU, BOFU) and align campaigns with business objectives.
• Allocate budget across platforms (paid, organic, email, etc.) using data-backed insights, not assumptions.
• Build integrated marketing roadmaps that break long-term growth goals into weekly/monthly execution plans.

Research & Analysis

• Conduct in-depth
  competitor benchmarking
  , market landscape studies, and audience persona research.
• Use tools like Meta Ad Library, SimilarWeb, Semrush, Google Trends, and Reddit/Quora for behavioral insights.
• Monitor and interpret performance data using GA4, Meta Ads, Google Ads dashboards, and CRM tools.
• Identify trends and optimization opportunities using metrics such as
  ROAS, CAC, LTV, retention rate, and funnel drop-off
  .
• Stay ahead of platform changes, industry benchmarks, and digital innovation to inform strategy evolution.

Campaign Planning & Direction

• Translate strategy into
  clear, actionable campaign briefs
  dedicated to each channel, such as Facebook, Google, YouTube, email, etc.
• Direct creative teams (designers, copywriters, video editors) with precise brand and messaging guidelines.
• Plan, prioritize, and oversee
  A/B tests
  across ads, landing pages, email flows, and lead magnets.
• Ensure creative assets are aligned with brand positioning and audience psychology (not just "pretty").
• Support media buyers and CRO specialists with funnel structure and optimization hypotheses.

Client Communication & Reporting

• Deliver professional, insight-rich presentations of strategy decks, campaign maps, and growth forecasts.
• Lead monthly strategy calls or reports with a focus on
  what's working, what's not, and what's next
  .
• Explain data and decisions in a way that builds trust - no jargon, just results and logic.
• Coordinate closely with Account Managers to ensure smooth handoff, client satisfaction, and campaign execution.
• Act as a strategic advisor to clients, not just a service provider - anticipate their needs before they tell them.

Requirements:

• Minimum 3+ years of proven experience
  in digital marketing, growth strategy, or brand strategy, preferably in a fast-paced agency, SaaS, or eCommerce environment.
• Deep expertise in full-funnel marketing
  , with hands-on success across awareness, consideration, conversion, and retention stages.
• Strong strategic thinking ability
• can design end-to-end campaigns that align business objectives with consumer behavior, market trends, and digital channels.
• Advanced knowledge of performance marketing platforms
  , including:
• Meta Ads (CBO, ABO, retargeting funnels, catalog sales)
• Google Ads (Search, Display, YouTube, Performance Max)
• Email Marketing platforms (Klaviyo, Mailchimp, or ActiveCampaign)
• Landing Page strategy (high-converting structure, CRO techniques, tools like Unbounce/Instapage/Webflow)
• Data-Driven Decision Making
  —must be able to:
• Audit and interpret data from GA4, Meta Ads Manager, Hotjar, etc.
• Calculate and optimize KPIs like ROAS, CPL, LTV, and CAC.
• Build dashboards or reports in Excel/Google Sheets.
• Excellent communication and presentation skills in English
  , both written and verbal -capable of presenting strategy decks to clients and internal teams.
• Leadership mindset
• can confidently guide cross-functional teams and own the marketing direction for multiple brands.

Beneficial:

• Experience working with Marketing agencies, Software Company, SaaS/eCommerce brands
• Familiarity with tools like Notion, Slack, Trello, Figma, etc.

What We Offer:

• Competitive pay based on experience
• Opportunity to lead strategy for top clients and shape high-performing teams
• Access to tools, courses, and resources for skill development
• Free food and drink
• Two Festival Bonuses in a year
• Flexible annual leave
• A good working environment
• Training and development

Salary Range
(Depends on your skills & experience)

TK. 40,000/= to TK. 55,000/=

Only selected candidates will be contacted by Team Silicornya Ltd.
*

[Note: Please do not apply unless you have over 3 years of experience in the corporate sector in marketing strategy development.]

Submit your information for the interview.
*