Manager, Brand Marketing

22 hours ago

Dhaka, Dhaka, Bangladesh nextjobz Full time

Nextjob is a career-tech platform focused on connecting talent with opportunity through smart technology, data, and strong employer branding. We work closely with employers, universities, and professionals to build meaningful career journeys. Nextjob operates under the concern of AKIJ Resource, one of the leading business conglomerates in Bangladesh.

Role Overview

We're looking for a Brand Marketing Manager who will own how Nextjob looks, sounds, and feels across all channels. This role is about setting direction, not just execution. You'll lead brand strategy, run integrated campaigns, and work closely with internal teams to make sure our brand message is clear and consistent everywhere.

Key Responsibilities

  • Define and lead overall brand strategy and positioning for Nextjob
  • Plan and execute 360-degree marketing campaigns across digital and offline channels
  • Oversee digital marketing activities including social media, content, and paid campaigns
  • Ensure brand consistency across all communication, visuals, and messaging
  • Lead brand content planning and storytelling aligned with business goals
  • Coordinate with product, sales, CX, and leadership teams for unified campaigns
  • Guide and mentor the marketing team, set priorities, and review performance
  • Track campaign performance and translate insights into better brand decisions

Requirements

  • Bachelor's degree in Marketing or Business Administration; MBA in Marketing or an MBA with a Marketing concentration is preferred but not mandatory.
  • 5+ years of experience in brand marketing or integrated marketing roles
  • Strong understanding of brand strategy, digital marketing, and campaign planning
  • Experience working with cross-functional teams
  • Clear communication skills, both written and verbal
  • Ability to think strategically and execute practically
  • Experience in tech, startup, or platform-based businesses is a plus

What We Offer

  • Opportunity to shape and grow a national career-tech brand
  • High ownership and decision-making responsibility
  • Collaborative work environment with leadership exposure
  • Competitive compensation based on experience, as per AKIJ Resource policy.

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