Brand Category Manager

1 week ago

Dhaka, Dhaka, Bangladesh Banglalink Full time

Job Description 

  • Plan and develop portfolio communication strategy and KPI growth plan

  • Plan and execute B2C communication campaigns for assigned portflio across ATL, BTL, and Digital channels

  • Develop weekly, monthly, and quarterly content calendar for assigned portfolio

  • Align communication strategies with commercial and product objectives to ensure maximum business impact

  • Coordinate with cross-functional teams including Product, Media, PR, and Trade Marketing for seamless campaign rollout

  • Review and approve creative materials (TV, radio, press, digital, outdoor) ensuring clarity, creativity, and brand consistency

  • Coordinate with ATL, BTL and Digital media team for detailed execution planning, to implementation to monitoring

  • Ensure timely execution of all marketing communications maintaining high quality and compliance

  • Prepare and execute regulatory communications in coordination with BTRC, GR, and Legal teams

  • Manage creative agencies through effective briefing, evaluation, and performance monitoring to meet SLAs

Academic Qualification

  • Graduate Degree (BBA/MBA graduate with major preferably in Marketing) from a reputed and UGC Approved University

Job Experience Required

  • 4-6 years working experience in brand communication or marketing with working knowledge of brand management, agency management and industry best practices

Required Capabilities

  • Good understating of brand management, brand portfolio management, brand positioning, consumer insights, consumer and trade engagements, digital, and campaign planning

  • Good understanding of media and communication touchpoints - including digital 

  • Insight driven: Understands consumer psyche, behavior and trends

  • Storytelling ability: Channels the thinking with good presentation and interpersonal skills

  • Learner mindset: Eager to learn and grow both on and off the job

  • Strategic thinking: Holistic thinking in terms of strategy formulation and go-to-market plan

  • Collaborative: Work as a team player or self-starter based on the situation

  • Resourceful and solution-driven: manage and pivot strategies and approaches when necessary to address bottlenecks and problems

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