Assistant Manager- Marketing Operations

18 hours ago

Dhaka, Dhaka, Bangladesh Ranks Petroleum Ltd. - Shell MD Full time ৳900,000 - ৳1,200,000 per year

Company Description

Ranks Petroleum Ltd. (RKPL), a prominent SBU of Rancon, has been the Macro Distributor of Shell Lubricants in Bangladesh since 2004. RKPL believes in "Growing Together" with Shell, adhering to core values such as honesty, integrity, and respect for people. RKPL's Code of Conduct guides employees on applying the Shell General Business Principles in line with these values. At RKPL, a good culture is the foundation for vibrant lives, thriving communities, and forward progress.

Role Description

This is a full-time on-site role for an Assistant Manager - Marketing Operations, based in Dhaka. The Assistant Manager will handle day-to-day marketing operations, operations management, and marketing analytics. They will also be responsible for marketing automation and applying analytical skills to optimize marketing efforts.

Qualifications

· Manage and drive trade loyalty program for RkPL, including regular performance tracking, reward management, effective merchandising execution within timeline.

· Plan and execute below-the-line (BTL) brand activation campaigns effectively, enusring maximum impact in the target market and troubleshoot event issues.

· Organize, supervise and coordinate event and activations through agencies to enhance brand visibility and engagement.

·  Collect, analyze, and maintain relevant market data to assist in decision-making strategic planning.

·   Work closely with Brand manager to support and drive the major campaigns for achieving business objective.

·  Establish key performance indicators (KPIs) and metrics to measure success.

·  Collaborate and manage Brand Promoter (BPs) to ensure successful execution of activation plans.

·  Continuously assess the effectiveness and quality of materials and make improvements when necessary.

·   Design creative and impactful marketing communication materials i.e. sticker, posters, visuals, POP & other materials inside the store maintaining Shell brand guideline and standard within given timeline.

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