Marketing & Merchandising Manager – Ralph Lauren Account (Sweaters)

Q Collection Pte Ltd, established in 1993 and headquartered in Singapore, is a leading apparel manufacturer with a proven track record of innovation and ethical practices. Operating under "SQ Group" in Bangladesh ), we've garnered recognition for our commitment to sustainable production processes and social responsibility. Embark on a sustainable voyage with us; check out our Corporate Video:

The
Marketing & Merchandising Manager – Ralph Lauren Sweater Account
will lead the
end-to-end business management, product development, and execution
of all RL Sweater programs across Q Collection's multi-country supply chain.

This role will act as the
strategic interface between Ralph Lauren and Q Collection
, ensuring brand integrity, commercial excellence, and flawless execution from design adoption to delivery.

The incumbent will manage a of merchandisers and work collaboratively with cross functional teams such as, planners, PD technologists and manufacturing to deliver
premium quality, right-first-time sampling, and on-time delivery on bulk orders
, while maintaining target profitability and strengthening Q's position as a strategic partner to Ralph Lauren.

Key Responsibilities

1. Business & Account Management

• Own the
  business P&L
  for the Ralph Lauren Sweater division, ensuring volume, margin, and delivery targets are met.
• Develop and execute
  seasonal account strategies
  , including capacity loading, pricing alignment, and new product category expansion
• Build strong relationships with RL teams across NY, HK, and UK – acting as the
  single point of accountability
  for Q's performance.
• Support annual
  budgeting, forecast planning, and revenue target achievement
  for the account.

2. Product Development & Merchandising

• Lead seasonal product development aligned with RL calendar (Design Adoption → Proto → SMS → Buy).
• Ensure 100% alignment with
  Ralph Lauren standards
  on hand feel, yarn quality, finishing, and fit.
• Drive
  fabric & yarn innovation
  , collaborating with the Raw Material Sourcing team for RL-approved mills.
• Ensure cost sheets are accurate, transparent, and updated.
• Deliver
  right-first-time sampling
  through close coordination with PD, Technical, and QA teams.

3. Critical Path Management & Operational Excellence

• Develop and own the
  RL Critical Path Tracker
  , covering development through delivery.
• Conduct weekly milestone reviews and flag potential delays to leadership and customer.
• Align production schedules with factory planning to ensure
  zero airfreight / penalty scenarios
  .
• Ensure
  100% data accuracy in PLM and ERP systems
  .
• Establish strong collaboration with Q Morocco for near-shore replenishment models.

4. Costing, Margin & Commercial Governance

• Drive
  cost competitiveness
  through structured costing analysis and negotiation.
• Partner with Finance and Sourcing to track EPM (Earnings per Minute), SAH, and Value Added (VA) targets for the account.
• Evaluate and approve style-level costings ensuring
  target margin realization
  across multiple production bases.
• Support quarterly
  margin reviews and cost benchmarking
  versus peer vendors.

5. Customer Interface & Presentation Excellence

• Lead all customer communications, presentations, and business reviews with RL teams.
• Represent Q Collection in buyer visits, virtual meetings, and factory walkthroughs, ensuring alignment with RL's premium brand positioning.
• Support new business initiatives and strategic growth plans with Ralph Lauren (e.g., cashmere, recycled cotton, digital sampling).

6. Team Leadership & Capability Development

• Lead and mentor the merchandising and development team handling Ralph Lauren sweaters.
• Build
  cross-functional collaboration
  across Planning, PD, Sourcing, QA, and Production.
• Drive a performance culture with clear accountability and development milestones.
• Support training programs on
  brand standards, digital merchandising, and PLM discipline
  .

7. Digital Transformation & Reporting

• Ensure 100% of style developments and milestones are tracked in
  Centric PLM
  and ERP dashboards.
• Leverage digital tools to enhance visibility, reduce lead time, and minimize sample iterations.
• Publish a
  monthly RL Performance Dashboard
  covering OTIF, sample hit rate, and customer feedback (Aligned to RL vendor score card).

8. Sustainability & Brand Alignment

• Partner with RL teams on
  sustainability initiatives
  , including recycled yarns, traceability, and carbon footprint reduction.
• Ensure Q's operations meet RL's
  2030 sustainability roadmap
  and transparency standards.
• Support supplier certification updates and mill compliance verification for all nominated yarns.

Qualifications & Experience

Education:

• Bachelor's or Master's degree in
  Apparel Merchandising, Textile Engineering, Business, or Marketing.
• MBA preferred but not mandatory.

Experience:

• 10–15 years
  in merchandising/marketing within the
  apparel manufacturing industry
  .
• Minimum
  5 years handling a premium/luxury brand
  (Ralph Lauren, PVH, Aritzia, or similar).
• Strong track record managing
  sweater categories (cotton, wool, blends, intarsia)
  and complex developments.
• Experience working with
  multi-country manufacturing platforms
  .

Technical & Functional Skills:

• Strong command of
  critical path management
  and commercial negotiation.
• Experience in
  PLM (Centric or equivalent)
  and ERP-based workflow tracking.
• Proven success in
  customer relationship management
  and
  cross-functional leadership
  .
• Strong understanding of
  RL aesthetic, product integrity, and premium brand requirements
  .

Behavioral & Leadership Attributes:

• Highly analytical with strong commercial judgment.
• Exceptional presentation and communication skills.
• Hands-on, detail-oriented, and quality-conscious.