
Voice Product Senior Manager
1 week ago
Job Description
Driving growth in the Voice Portfolio through strategic product leadership and execution:
- Formulating and executing Voice ATL product strategies to accelerate subscriber growth and enhance Bundle & PayGo revenue.
- Preparing monthly and quarterly plans to optimize revenue streams and boost PayGo usage.
- Developing business plans grounded in customer usage behavior, ARPU insights, key events, and competitive dynamics.
- Designing innovative voice products by analyzing ATL/BTL offers and integrating market feedback.
- Monitoring campaign performance and KPIs, with a focus on revenue uplift and incremental impact vs. control groups.
- Planning and executing GTM activities to ensure impactful voice campaign rollouts.
- Identifying new revenue opportunities and collaborating with CVM teams to launch targeted Voice CVM products.
- Driving micro-segmented BTL campaigns using churn models, BI/IT insights, and advanced customer segmentation.
- Co-managing CMS & retail platforms, while working with IT/Tech to strengthen campaign management capabilities.
- Partnering with cross-functional teams to ensure seamless execution, performance tracking, and customer satisfaction.
- Continuously improving customer journey and communication effectiveness through data-driven feedback and alternative channels.
Academic Qualification- Business/EEE/CSE graduate from any reputed university.
Job Experience Required- Minimum 10-12 years of relevant experience, preferably in telecommunication Core Product Marketing or Customer lifecycle management team.
Required Capabilities
- Strong foundation in GSM technologies and telecom charging systems.
- Proficient in business analysis and revenue modeling.
- Skilled in designing and implementing pricing strategies to maximize ARPU and revenue.
- Deep understanding of voice product lifecycle management (ATL & BTL)
- Expertise in customer segmentation techniques and analytical tools.
- Experience in Go-to-Market (GTM) planning & execution for telecom products.
- Strong grasp of consumer behavior analytics and churn prediction models.
- Hands-on experience with BI/analytics tools for campaign performance tracking.
- Knowledge of digital platforms (CMS, App, Retail systems) and campaign orchestration.
- Ability to design and execute micro-segmented campaigns using predictive models.
- Strong stakeholder management & cross-functional collaboration skills
- Experience in competitive benchmarking & market intelligence.
- Knowledge of payment ecosystems (PayGo, digital payments, recharge channels).
- Strong presentation & reporting skills (KPI dashboards, revenue impact analysis).
- Continuous focus on customer journey optimization and CX improvement.
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