Marketing Manager

2 weeks ago

Dhaka, Dhaka, Bangladesh Bdjobs Full time ৳600,000 - ৳1,200,000 per year

Akij Resources
is looking for
Marketing Manager (Dy.Manager )

Job Description / Responsibility

  • Strategic Marketing & Branding
  • Develop and implement annual marketing plans aligned with business goals.
  • Position Akij Mediplex as a trusted healthcare brand in Bangladesh.
  • Plan and execute ATL, BTL & digital campaigns for diagnostics & hospital services.
  • Manage branding materials, signage, and promotional content for all branches.
  • Business Growth & Patient Acquisition
  • Design and promote health packages, memberships, and seasonal campaigns.
  • Collaborate with sales team for corporate partnerships (factories, schools, NGOs).
  • Organize community health camps, awareness programs, and CSR activities.
  • Monitor patient acquisition cost (PAC) and ROI on marketing campaigns.
  • Digital Marketing & Communication
  • Lead digital strategy: social media, SEO, SEM, Google Ads, Facebook Ads.
  • Oversee website and mobile app promotions for appointment bookings & reports.
  • Develop content marketing plan (blogs, health tips, videos, doctor interviews).
  • Execute targeted SMS, WhatsApp & email campaigns.
  • Market Research & Intelligence
  • Conduct competitor analysis & identify growth opportunities.
  • Track patient behavior, referral sources, and conversion data.
  • Recommend new service packages based on market demand.
  • Regularly review marketing KPIs and suggest improvements.
  • Team & Budget Management
  • Manage the marketing team (executives, designers, digital officers).
  • Allocate and monitor the marketing budget effectively.
  • Coordinate with agencies, vendors, and media partners.
  • Train and develop the marketing team for high performance.

Educational Requirements

  • Bachelor of Pharmacy (B.Pharm) in Pharmacy
  • Master of Pharmacy (M.Pharm) in Pharmacy
  • Skills Required: Leadership and teamwork, Health Education, communication skill, Analytical Skill

Experience Requirements

  • 5 to 7 year(s)
  • The applicants should have experience in the following business area(s):
  • Manufacturing (FMCG),IT Enabled Service,Agro based firms (incl. Agro Processing/Seed/GM),Group of Companies,Packaging Industry,Cement Industry,Steel

Additional Requirements

  • Strong knowledge of healthcare marketing, diagnostics & hospital promotion.
  • Excellent communication, presentation & interpersonal skills.
  • Proven expertise in digital & social media marketing.
  • Ability to design sales-driven campaigns and measure ROI.
  • Leadership and team management skills.
  • Analytical mindset with data-driven decision-making.

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