Digital Marketing Coordinator

Company:
PEN Global

Job Title:
Digital Marketing Coordinator

Location:
ONSITE, Chattogram, Bangladesh

Salary:
BDT 54,000 – 58,000 per month (Depending on experience)

Employment Type:
Full Time, Monday to Friday (2pm -10pm Bangladesh Time) – according to UK working hours (9am – 5pm)

Overview

PEN Global is the dedicated international support hub for Planet Education Networks (PEN) - a dynamic network of higher education institutions, partner universities and recruitment affiliates operating primarily across the UK. The Bangladesh headquarter of PEN Global in Chattagram plays a vital role in powering the core operational functions that keep the UK campuses and institutions running efficiently. Our support teams specialise in a range of essential services, including admissions processing, marketing and communications, student recruitment, IT support, data management, etc. By working closely with colleagues across the UK, Ireland, India, Dubai and beyond, PEN Global ensures a smooth, responsive, and student-focused experience from first enquiry to enrolment and beyond.

We are a fast-growing, international team committed to collaboration, innovation, and service excellence. With a deep understanding of UK education systems and student needs, PEN Global helps deliver consistent and high-quality support across all of PEN's institutions and partners - including Elizabeth School of London, Victoria College of Arts and Design, William College, Univive and more.

Job Description

We are seeking a talented and motivated Digital Marketing coordinator to lead our digital marketing efforts. The ideal candidate will have a passion for digital marketing, a keen eye for design, and a strategic mindset. You will be responsible for planning, executing, and optimizing our digital marketing campaigns to drive brand awareness, engagement, and conversions.

Key Responsibilities

• Develop and manage a comprehensive content calendar to ensure consistent and engaging content across all digital channels.
• Collaborate with various departments to gather relevant content and align it with marketing objectives.
• Create visually appealing graphics for social media posts, website banners, email campaigns, and other marketing materials.
• Ensure all designs are consistent with the brand's identity and guidelines.
• Plan, shoot, and edit high-quality photos and videos for various digital platforms, including social media, YouTube, and the company website.
• Develop and implement effective social media strategies to increase brand awareness, engagement, and follower growth.
• Monitor social media channels, respond to comments, and engage with the community to build strong relationships.
• Create, manage, and optimize Google Ads and Meta Ads campaigns to drive traffic, conversions, and ROI.
• Conduct keyword research, competitor analysis, and audience segmentation to improve ad performance.
• Analyse campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing, social media, and advertising.
• Collaborate with the UK Team/Digital Marketing Lead (UK) to facilitate smooth planning and delivery of requested contents.
• Collaborate with the marketing team to develop and execute integrated marketing campaigns.
• Communicate effectively with internal and external stakeholders to ensure alignment and successful project delivery.

Qualifications

• Bachelor's degree in Marketing, Film making, Graphic Design, or a related field.
• At least 2 years of experience in similar positions.
• Proven experience in digital marketing, content creation, graphic design, photography, and videography.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, etc.), video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve Studio, etc.), AI tools (e.g., Chat GPT, MidJourney, Text-to-speech, etc.) and social media management tools.
• Strong understanding of Google Ads, Meta Ads, and other digital advertising platforms.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in photography and videography, with a portfolio showcasing your work.
• A commitment to continuous learning and skill enhancement by attending relevant courses.
• Professional certifications in digital marketing or related fields are highly desirable and will be given priority.
• Experience within the education industry will be given preference.