Assistant Manager – Digital Marketing

Company: PEN Group (PEN Global)

Job Title: Assistant Manager - Digital Marketing (Bangladesh)

Location: ONSITE, Chattogram, Bangladesh

Salary: BDT 70,000 – 80,000 per month (Depending on experience)

Employment Type: Full Time, Monday to Friday (2pm -10pm Bangladesh Time) – according to UK working hours (9am – 5pm)

About Us

PEN Group is a dynamic network of higher education institutions, partner universities and recruitment affiliates comprising of over 40 companies operating primarily across the UK. The Bangladesh headquarter, PEN Global, located in Chattogram plays a vital role in powering the core operational functions that keep the UK companies and institutions running efficiently. Our support teams specialise in a range of essential services, including admissions processing, digital marketing, student recruitment, IT support, data management, etc. By working closely with colleagues across the UK, Ireland, India, Dubai and beyond, PEN Global ensures a smooth, responsive, and student-focused experience from first enquiry to enrolment and beyond.

We are a fast-growing, international team committed to collaboration, innovation, and service excellence. With a deep understanding of UK education systems and student needs, PEN Global helps deliver consistent and high-quality support across all of PEN's institutions and partners - including Elizabeth School of London, Victoria College of Arts and Design, William College, Univive and more. We are a diverse and multinational company and seeking like-minded, passionate individuals to help us progress even further.

Overview

We are seeking a proactive and experienced Assistant Manager – Digital Marketing to lead and manage the Bangladesh-based digital marketing and creative team. You will be responsible for turning content briefs into high-quality marketing outputs in collaboration with our UK-based Digital Marketing Officers, who will collect requests and capture original photo/video content.

This role requires excellent leadership, task management, and creative direction skills. The successful candidate will be expected to manage the workflow, deliverables, and output quality of the local team while maintaining smooth communication with the UK counterparts and Directors.

Key Responsibilities

• Task Management & Coordination
• Receive briefs and raw content (photo/video) from the UK-based Digital Marketing Team.
• Convert briefs into actionable tasks and manage internal workflow to ensure timely, high-quality delivery.
• Act as the lead coordinator for all Bangladesh-side marketing tasks, maintaining clear communication with UK Directors and stakeholders.
• Prioritise tasks based on deadlines, importance, and available resources.
• Team Leadership
• Lead the day-to-day operations of the Bangladesh digital marketing and creative team (designers, editors, ad specialists).
• Provide clear instructions, feedback, and creative direction to ensure alignment with brand standards.
• Mentor team members and support performance improvement through training and guidance.
• Participate in hiring and onboarding of new team members as required.
• Content & Campaign Delivery
• Oversee production of digital assets, including graphics, videos, animations, carousels, and social content.
• Manage post-production processes (video editing, graphic design, formatting) based on raw content supplied by the UK.
• Support paid media campaign setup (Meta Ads, Google Ads) and collaborate with specialists for audience targeting and ad optimisation.
• Deliver content for:
• Social media (posts, stories, carousels)
• Google & Meta ads
• Email campaigns
• Website and landing page content
• Quality Control & Reporting
• Conduct internal reviews to ensure content meets brand, quality, and brief requirements.
• Use project management tools (e.g., Trello, Asana) to track and report progress to UK Directors.
• Provide regular updates, productivity summaries, and improvement recommendations.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Media, Communications, or a related field.
• 5+ years of experience in digital marketing and team leadership.
• Excellent understanding of digital platforms, including Meta Business Suite, Google Ads, email marketing tools, and social media platforms.
• Strong design and editing experience (Adobe Creative Suite, Canva, DaVinci Resolve, Premiere Pro, etc.).
• Effective communicator and problem-solver with experience working with remote teams.
• Highly organised, deadline-oriented, and detail-focused.
• Familiarity with UK market standards and brand communication is a plus.
• Proficient in setting up and monitoring Meta Ads, Google Ads, Google Analytics and other ad management and analytics platform.

Benefits

-Annual Leave, sick leave, medical allowance, mobile allowance, transport allowance.