Brand Lead

1 week ago

Chittagong, Chittagong, Bangladesh Bdjobs Full time ৳100,000 - ৳120,000 per year

Munshi HR Solutions Ltd.
is looking for
Brand Lead (Manager)- Packaging Corporate Marketing

Job Description / Responsibility

Position: Brand Lead (Manager)

Job Location:
Chittagong

Job Experience:
06-10 years in Chittagong market

Industry Preferred:
FMCG industry

Salary & Benefits: 80k-100k (negotiable) and other benefits will share in the interview board

Please apply if you have experience in the
Chittagong market.

Job Responsibilities:

  • Develop and implement brand strategy to strengthen market position and drive growth.
  • Plan and execute TTL & BTL marketing campaigns (digital, print, events, trade promotions).
  • Conduct market research, analyze consumer insights, and identify growth opportunities.
  • Manage product life cycle – from new product development to market launch and relaunch.
  • Work closely with the Sales & Trade Marketing team to ensure brand visibility and effective execution in retail channels.
  • Coordinate with creative, media, and PR agencies for campaigns and brand communication.
  • Ensure brand guidelines and consistent messaging across all platforms.
  • Monitor competitor activities, market trends, and prepare regular performance reports.
  • Manage annual brand budget and ensure cost-effective execution.

Educational Requirements

  • Master of Business Administration (MBA) in Marketing
  • Bachelor of Business Administration (BBA) in Marketing
  • Bachelor's/Master's in Marketing, Business Administration, or related field.
  • Skills Required: Corporate Marketing, Packaging, Packaging Design, Retail Marketing, Modern Trade, printing and packaging, Trade Marketing, Packaging Development, BTL and TTL Campaign Management, ATL BTL TTL

Experience Requirements

  • 6 to 12 year(s)
  • The applicants should have experience in the following business area(s): Manufacturing (FMCG),Food (Packaged)/Beverage,Group of Companies,Packaging Industry,Food (Packaged)

Additional Requirements

  • Brand/Marketing Management in the FMCG industry.
  • Strong understanding of consumer behavior, distribution channels, and trade marketing.
  • Experience in handling both TTL & BTL activities.
  • Excellent communication, analytical, and leadership skills.

Requirements:

  • 06-08 years of proven experience in Brand/Marketing Management in the
    Packaging FMCG industry.
  • Strong understanding of consumer behavior, distribution channels, and trade marketing.
  • Experience in handling both TTL & BTL activities.
  • Excellent communication, analytical, and leadership skills.
  • Ability to work in a fast-paced, competitive market environment. Must have knowledge about Chittagong market.

Job Location

Chattogram

Salary

  • Tk Monthly)

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