Marketing EdTech Manager

Job title: Marketing EdTech Manager (Focus on AI)

Company: BHE UNI

• Location: Banani, Dhaka, Bangladesh
• Employment Type: Full-time
• Salary Range: 50,000 – 60,000 BDT / month + Performance Bonus

Company Overview

BHE Uni is an AI-powered EdTech platform focused on facilitating seamless integration with renowned universities and colleges worldwide. Our advanced technology-driven platform empowers students to leverage global educational opportunities more adeptly. We aim to make global education more accessible and beneficial for students through innovative solutions.

Job Summary

Are you a data-driven marketing expert with a passion for education and a knack for leveraging cutting-edge AI? BHE UNI is revolutionising the learning landscape, and we're looking for an experienced Digital Marketing Manager to lead our growth strategy. If you have a proven track record of scaling EdTech platforms and are excited by the power of AI to drive results, we want to hear from you

Key Responsibilities

• AI-Powered Strategy:
   Develop and execute comprehensive digital marketing strategies, integrating AI tools for audience segmentation, predictive analysis, content personalisation, and campaign optimisation to maximise ROI.
• Multi-Channel Campaign Management:
   Lead and manage marketing campaigns across all digital channels, including SEO/SEM, social media (paid and organic), email marketing, content marketing, and affiliate partnerships.
• Data-Driven Decision Making:
   Analyse campaign performance, user acquisition data, and market trends using tools like Google Analytics, SEMrush, and other analytics platforms. Translate complex data into actionable insights and strategic adjustments.
• Content & SEO Excellence:
   Collaborate with the content team to create compelling, SEO-optimised content that resonates with our target audience of students, parents, and educators. Drive organic growth through on-page, off-page, and technical SEO best practices.
• Lead Generation & Nurturing:
   Design and implement effective lead generation funnels and email nurturing sequences to convert prospects into loyal users of our platform.
• Innovation & Experimentation:
   Stay at the forefront of digital marketing and AI trends. Continuously test new tools, platforms, and strategies to ensure we remain competitive and innovative.

Qualifications & Skills

• Education:
   Bachelor's degree in computer science, marketing, or Business(Master's preferred but not mandatory).
• Experience:
   A minimum of 4-5 years of digital marketing experience specifically within the education or EdTech industry is a must. You should have hands-on experience working with an education platform.
• AI Proficiency:
   Demonstrable expertise in utilizing a variety of AI marketing tools for tasks such as content creation (e.g., Jasper, ), ad optimization, SEO (e.g., Surfer SEO), and customer journey analysis.
• Digital Marketing Mastery:
   Deep expertise in SEO, SEM (Google Ads), social media advertising (Meta, LinkedIn, TikTok), email marketing automation (e.g., HubSpot, Mailchimp), and analytics.
• Analytical Mindset:
   Strong analytical skills with the ability to interpret data, generate reports, and make data-backed decisions to drive growth.
• Strategic Thinker:
   Proven ability to develop a high-level strategy and manage its tactical execution.
• Excellent Communicator:
   Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams (product, sales, content).

Why You'll Love Working with Us

• Impactful Work:
   Be part of a mission-driven company that is directly shaping the future of education.
• Innovation at the Core:
   We encourage experimentation and provide the resources to explore the latest in marketing technology and AI.
• Career Growth:
   We are committed to your professional development and offer opportunities for advancement in a fast-growing company.
• Collaborative Culture:
   Join a passionate, supportive, and forward-thinking team that values every member's contribution.
• Competitive Compensation:
   We offer a competitive salary, benefits package, and performance-based bonuses.

How to Apply

If you are ready to take on this exciting challenge and drive the growth of a leading EdTech platform, please send your resume and a cover letter detailing your experience in the education industry and your proficiency with AI marketing tools to 
.

• BHE UNI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.