User Acquisition Specialist

Roigen is a global performance marketing solution focused on scaling customer acquisition through multi-platform strategies, high-performing creatives, and AI-driven optimization. Our goal is to maximize return for our partners through a data-first approach.

We specialize in data-driven strategies, app installs, lead generation, full-funnel campaign management, and creative production. Roigen is a vibrant spin-off from Eskimi, bringing startup agility and seasoned expertise to the mobile marketing space.

We're looking for an experienced, strategic, and data-driven User Acquisition Specialist - App Growth to lead Roigen's next phase of expansion.

In this senior, client-facing role, you'll own strategy and execution for large-scale mobile acquisition campaigns across Meta, Google UAC, TikTok, Apple Search Ads, and programmatic DSPs. You'll act as a trusted advisor to top app partners, designing scalable growth roadmaps, leading experimentation, and driving measurable performance improvements across global markets.

This role is ideal for someone who thrives at the intersection of strategy and execution, is comfortable managing multi-million-euro budgets, and wants to play a pivotal role in shaping Roigen's app growth offering.

• Lead growth strategy: Define, implement, and oversee performance marketing strategies to drive app installs, retention, and LTV growth.
• Manage scale: Own large monthly budgets (€100K+), ensuring efficiency while hitting performance goals (CPI, ROAS, LTV, Payback).
• Full-funnel ownership: Partner with analytics, creative, product, and CRM teams to deliver end-to-end growth initiatives.
• Insights & optimization: Leverage MMPs (AppsFlyer, Adjust), BI platforms (Tableau, Looker), and first-party data to generate actionable insights and optimize spend.
• Test & innovate: Lead structured experimentation across creatives, channels, geos, and audience strategies to unlock incremental growth.
• Thought leadership: Stay ahead of mobile marketing trends, privacy shifts (SKAN, ATT), and market opportunities; educate clients and internal teams.
• Commercial impact: Support business development with growth forecasts, case studies, and results; lead strategic discussions with clients.
• Mentor & grow: Guide junior specialists, share knowledge, and contribute to building Roigen's growth playbook.

• 5+ years of experience in mobile app growth, managing large-scale UA campaigns across Meta, Google, TikTok, ASA, and programmatic DSPs.
• Proven track record of managing €100K+ monthly budgets with profitable, scalable growth.
• Strong analytical skills with the ability to translate data into actionable strategy.
• Experience with MMPs (AppsFlyer, Adjust) and privacy frameworks such as SKAdNetwork.
• Deep understanding of key performance metrics including CPI, CPP, ROAS, and LTV.
• Comfortable operating in dynamic, fast-paced environments with shifting priorities.
• Leadership qualities: mentoring, cross-functional collaboration, and influencing at a senior level.
  

• A front-row seat in a rapidly growing performance marketing company shaping the future of app growth.
• Autonomy, trust, and the opportunity to make an immediate impact on both client performance and Roigen's trajectory.
• Flexible work arrangements, including hybrid work models in cities with physical offices, and remote work options everywhere else. Where we work in a hybrid model, our team-members can use Work Away Days, allowing them to work fully remotely for up to 1 month per year. We also have flexible working hours, with most employees starting the day at 9 am in their local time zones.
• Professional development opportunities through programs like Leaders Assembly for managers, Mentorship programs for growing talents, regular learning sessions, and access to external consultants. 
• Recognition culture with celebrations of achievements. We value everyone's contribution to bring the best talent and new clients and we offer Bonus systems to encourage it. The Bonusly recognition system also highlights accomplishments, allowing team members to share recognition points redeemable for various gifts and vouchers.
• Take a day off to celebrate your birthday We believe that everyone deserves to unwind and enjoy their special day, so we provide an extra day off just for your birthday.

Join our collaborative team where strategy, media buying, and creative execution unite to deliver exceptional results. Let's grow together With us - not even the sky's the limit. Apply or reach out to and let's chat.