Manager - Marketing (For Aalok Healthcare & Hospital) - Job ID : 1406038

7 days ago

Mirpur Dhaka, Bangladesh Bdjobs Full time $104,000 - $130,878 per year

Aalok Healthcare & Hospital
is looking for
Manager - Marketing

Job Description / Responsibility

  • Strategic Marketing and Planning:
  • Develop and execute comprehensive marketing plans and campaigns that align with Aalok Hospital`s business objectives.
  • Conduct market research and competitor analysis to identify market trends, new opportunities, and target patient demographics.
  • Formulate strategies for brand positioning, service promotion (e.g., diagnostic services, 24-hour hospital services, specialist consultations), and new service launches.
  • Develop and manage the marketing department`s budget, ensuring efficient allocation of resources.
  • Brand and Communication Management:
  • Oversee all advertising, and promotional activities, ensuring a consistent and professional brand image across all channels with Brand communication dept.
  • Follow and optimize the hospital`s digital presence, including the website, social media platforms (e.g., Facebook, Instagram), and online directories.
  • Develop and manage content creation for various marketing materials, such as brochures, patient guides, press releases, newsletters, and digital content.
  • Act as a key liaison with media outlets and public relations agencies.
  • Patient Acquisition and Engagement:
  • Implement targeted marketing campaigns to attract new patients and retain existing ones.
  • Develop and coordinate community outreach programs, health fairs, and other promotional events.
  • Collaborate with the customer care and patient services teams to ensure a seamless patient experience and to leverage patient feedback for marketing purposes.
  • Explore and manage strategic partnerships with clinics, other healthcare providers, and corporations to drive referrals and business growth.
  • Performance Analysis and Reporting:
  • Analyze the performance of all marketing campaigns using key metrics with digital marketing and analytics tools (e.g., Google Analytics).
  • Prepare and present regular reports to senior management on marketing effectiveness, return on investment (ROI), and key performance indicators (KPIs).
  • Use data-driven insights to adjust and optimize marketing strategies for continuous improvement.
  • Leadership and Collaboration:
  • Lead and mentor the marketing team, fostering a collaborative and high-performance environment.
  • Work closely with department heads and medical staff to promote specific specialties and services.
  • Ensure all marketing activities comply with healthcare regulations and standards.

Educational Requirements

  • Master of Business Administration (MBA)

Experience Requirements

  • At least 5 year(s)
  • The applicants should have experience in the following business area(s):
  • Hospital

Additional Requirements

  • Strong knowledge of marketing principles, strategies, and channels, including digital marketing, content marketing, and public relations.
  • Good in digital marketing tools and platforms (SEO, SEM, social media management, email marketing software).
  • Exceptional written and verbal communication skills.
  • Excellent leadership, project management, and organizational abilities.
  • Creative thinking with a results-oriented and analytical mindset.
  • Ability to work effectively in a fast-paced and collaborative environment.

Job Location

  • Dhaka (Mirpur 6)

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