Digital Marketing Manager

5 days ago

Dhaka, Dhaka, Bangladesh ORCASTA Full time

  1. Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns with clear sales, lead, and traffic objectives, ensuring strong ROAS.

  2. Lead website-based campaigns (landing pages, product launches, retargeting flows) to drive conversions and improve user journey.

  3. Design and manage sales-driven digital campaigns aligned with monthly and seasonal targets (Eid, festivals, new drops).

  4. Oversee SEO strategy including keyword research, on-page optimization, content planning, and technical SEO to grow organic traffic.

  5. Analyze campaign performance using Meta Ads Manager, Google Analytics, and other tools, and share actionable insights with management.

  6. Coordinate with brand, content, and design teams to ensure consistent messaging and creatives across all digital platforms.

  7. Maintain and update the inventory management database in coordination with sales and operations teams to avoid stock mismatches in campaigns.

  8. Plan and execute retargeting, funnel-based, and performance marketing strategies to increase repeat purchases and customer lifetime value.

  9. Manage digital marketing budgets, monitor daily spend, and optimize campaigns to maximize ROI and cost efficiency.

  10. Stay updated with digital marketing trends, platform updates, and best practices, continuously testing new strategies to scale performance.

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