Digital Marketing Manager

3 days ago

Dhaka, Dhaka, Bangladesh BHE Uni Full time

Position:

Digital Marketing Manager

Location:
Banani, Dhaka, Bangladesh

Job Type:
Full-time

Salary:
BDT 50K-60K PM

Job Overview

BHE UNI is a fast-growing international education consultancy working with
300+ universities worldwide

. We are looking for a
results-driven Digital Marketing Manager

who can lead our digital growth, strengthen brand authority, and drive high-quality student leads through data-driven marketing strategies.

Digital Marketing & Paid Advertising

  • Lead, plan, and optimize all digital marketing activities across
    Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, LinkedIn, and YouTube

.
- Manage and optimize paid ad budgets to ensure
maximum ROI and lead quality

.
- Conduct
A/B testing

for ads, landing pages, and creatives to improve performance.
- Monitor KPIs including
CTR, CPC, CPL, conversion rate, and lead quality

.

Email Marketing & Lead Nurturing

  • Plan and execute
    email marketing campaigns

for lead nurturing, follow-ups, offers, and re-engagement.
- Build and manage
email automation workflows

(welcome emails, follow-ups, reminders, conversions).
- Segment leads based on interest, location, intake, and behavior to improve conversions.
- Track open rates, click rates, and conversions to continuously improve email performance.

SEO & Website Growth Support

  • Collaborate closely with the
    SEO team

to support on-page SEO, content optimization, landing pages, and keyword-driven campaigns.
- Work with the
developer team

to implement website updates aligned with marketing trends, UX improvements, and conversion optimization.
- Ensure landing pages are optimized for
speed, SEO, and lead conversion

.

Social Media & Content Strategy

  • Strategize, execute, and manage content across
    Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube

.
- Lead content planning for
Reels, Shorts, Stories, Carousels, and Interactive posts

.
- Actively
monitor and respond

to comments, messages, and inquiries to drive engagement and trust.
- Track engagement metrics and audience growth to refine content strategy.

Reporting Analytics & KPI Tracking

  • Prepare and submit
    2 detailed KPI performance reports per month

, focusing on:
- Social media growth & engagement
- Paid ads performance
- Lead quality & conversions
- Email marketing performance
- Provide insights and recommendations based on data to improve marketing outcomes.

Follow-up & Performance Marketing

  • Develop and execute
    strong follow-up marketing strategies

to convert leads into applications and enrolments.
- Work closely with admissions and sales teams to align marketing campaigns with conversion goals.
- Continuously optimize the marketing funnel from
lead generation to enrolment

.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience

in digital marketing.
- Proven experience managing
paid ads and lead generation campaigns

.
- Strong understanding of
email marketing, SEO basics, and performance marketing

.
- Proficient in:
- Google Analytics & Google Ads
- Facebook Business Manager
- TikTok Ads Manager
- Canva & CapCut
- Snapchat Ad Manager
- Strong analytical mindset with creative execution skills.
- Excellent communication and teamwork abilities.
- Up-to-date with the latest digital marketing trends, tools, and platforms.

Why Join BHE UNI?

  • Work with an international brand in the education sector
  • High-impact role with growth opportunities
  • Collaborative team environment
  • Opportunity to lead and shape marketing strategy

Apply now and become one of our key drivers of BHE UNI's digital growth.

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