Performance Marketing Specialist

Company Description

Nagorik is a product and service development company based in Bangladesh. We build digital products in areas like VPN, wallets, edtech, and AI.

With a team of 125 skilled engineers, we have served 200+ clients worldwide over the past five years. We work with mobile financial services, telecom companies, enterprises, and startups. Around 3.7M+ people actively use our products or services every month.

Our mission is to grow our product portfolio and help businesses around the world succeed by creating powerful, easy-to-use digital products that improve operations, enhance user experience, and support sustainable growth.

Job Description

We are looking for a
results-driven CPA Campaign Specialist
with proven experience in
performance marketing for VAS (Value-Added Services) and Direct Carrier Billing (DCB) products
. This role is focused on
scaling profitable user acquisition
, maintaining traffic quality, and working closely with tech and product teams across multiple geographies. If you have hands-on experience managing
CPA traffic, affiliate partners, and paid media for subscription-based mobile services
, we'd like to hear from you.

Key Responsibilities

• Plan, launch, optimize, and scale
  CPA-based user acquisition campaigns
  for VAS/DCB products across affiliate networks and paid media platforms.
• Build, manage, and grow relationships with
  CPA networks, direct affiliates, media buyers, and traffic partners
  .
• Own campaign performance with a strong focus on
  CPA, ROI, ARPU, LTV, CTR, CVR, retention, and churn control
  .
• Monitor campaign health using
  tracking, attribution, and anti-fraud tools
  , ensuring compliance with operator and regulatory guidelines.
• Work closely with
  tech, billing, and product teams
  to troubleshoot tracking issues, flow drops, OTP challenges, and operator-specific constraints.
• Develop, test, and optimize
  landing pages, prelanders, creatives, and funnels
  to maximize conversions.
• Identify and test
  new GEOs, traffic sources, formats, and scaling strategies
  , especially across Asia, Middle East, and Africa.
• Analyze competitors, market trends, and traffic behavior to identify growth opportunities.
• Prepare
  weekly and monthly performance reports
  , insights, and actionable recommendations for management.

Required Skills

• 3+ years of hands-on experience
  in CPA or performance marketing, preferably in
  VAS, mVAS, or DCB services
  .
• Strong understanding of
  carrier billing mechanics
  , MSISDN detection, OTP flows, WiFi vs mobile data behavior, and operator compliance.
• Proven experience working with
  affiliate networks, direct publishers, and paid traffic sources
  (Meta, Google, TikTok, native, push, pop, redirect).
• Hands-on experience with
  tracking and analytics tools
  such as:
• Google Tag Manager (GTM)
• Conversion pixels and postbacks
• Microsoft Clarity
• Adjust, Voluum, AppsFlyer (any or multiple)
• Strong analytical skills with
  Excel / Google Sheets
  for traffic analysis, cohort tracking, and ROI forecasting.
• Experience identifying and mitigating
  fraudulent traffic
  (bots, incent, fake conversions, abnormal CTR/CVR).
• Ability to manage performance budgets independently with a
  test–optimize–scale mindset
  .
• Strong verbal and written
  English communication skills
  .

Qualifications

• Bachelor's degree from a reputed institution (any discipline).
• Proven ability to
  manage multiple campaigns across different GEOs simultaneously
  .
• Strong
  attention to detail
  with a data-driven decision-making approach.
• Ability to work under pressure and meet
  tight deadlines
  in fast-paced environments.
• Excellent
  problem-solving and troubleshooting skills
  , especially for tracking, conversion drops, and billing flow issues.
• Strong collaboration skills with
  technical, product, compliance, and business teams
  .
• Self-motivated, proactive, and capable of
  working independently with minimal supervision
  .
• High level of
  ethical standards and compliance awareness
  , particularly in subscription-based and carrier-billed services.
• Willingness to continuously learn and adapt to
  new traffic sources, tools, and market trends
  .

If you are an energetic and customer-oriented individual who is looking for an exciting opportunity to grow and develop your skills, then we encourage you to apply for this role.

*Female candidates are highly encouraged to apply*

What you will get from us

• A competitive salary according to your experience
• Two days weekly leave
• Two festival bonuses
• Yearly increment based on the performance
• Flexible working hours
• You will be joining a fast-moving and progressive company that prides itself of being at the forefront of software development and security services
• A real chance to grow very rapidly - the team is growing which means that there's plenty of room for personal development
• The possibility to really see an impact and to see how your work affects the end result.