Head of Marketing

2 weeks ago

Dhaka, Dhaka, Bangladesh Bdjobs Full time

Reputed Group of Company
is looking for
Head of Marketing - Denim & Non Denim Fabric

Job Description / Responsibility

Job Summary

The Marketing Head is responsible for developing and executing strategic marketing initiatives to drive brand growth, increase market share, and expand customer relationships in domestic and international denim markets. This role leads all marketing functions, including branding, product positioning, market research, customer engagement, and sales support, with a strong focus on denim fabric trends, innovation, and sustainability.

Job Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with business goals
  • Position the denim fabric brand effectively across target markets (fashion, workwear, lifestyle, exports)
  • Build and maintain a strong brand identity emphasizing quality, innovation, and sustainability
  • Analyze market trends, customer needs, and competitor activities in the denim industry
  • Guide product development teams on fabric trends, finishes, washes, and performance features
  • Identify new market opportunities and customer segments
  • Work closely with sales teams to support client acquisition and retention
  • Develop marketing tools such as catalogs, swatch books, presentations, and lookbooks
  • Participate in key client meetings, trade fairs, and exhibitions
  • Oversee digital marketing initiatives including website content, social media, and online campaigns
  • Manage promotional materials, press releases, and brand communications
  • Lead, mentor, and develop the marketing team
  • Promote sustainable denim initiatives such as eco-friendly fibers, finishes, and processes
  • Communicate certifications, compliance, and ESG efforts to customers and stakeholders

Educational Requirements

  • Bachelor/Honors
  • Bachelor's degree in Marketing, Textiles, Fashion Management, or Business Administration
  • MBA or equivalent postgraduate qualification preferred

Experience Requirements

  • At least 14 year(s)
  • The applicants should have experience in the following business area(s):
  • Textile,Group of Companies

Additional Requirements

  • Strong understanding of denim fabrics, textile manufacturing, and fashion trends
  • Strategic thinking with strong analytical and decision-making skills
  • Excellent communication, presentation, and negotiation abilities
  • Having 14 years of experience in denim fabric marketing
  • Proven track record in brand building and market expansion

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