Senior Marketing Specialist

About NidusLab

NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions.

In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

• NidusTime –
  An all-in-one HR management platform offering time tracking, payroll, recruitment, and workforce automation.
• NidusJob –
  An AI-integrated job search platform that redefines how candidates and employers connect.
• NidusCart –
  A next-generation eCommerce solution empowering vendors and buyers with seamless, scalable, and customizable digital experiences.

At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

To accelerate brand visibility and customer acquisition, NidusLab is seeking a Senior Marketing Specialist who can craft and execute strategic marketing initiatives while driving measurable business growth.

Position Overview

The Senior Marketing Specialist will be responsible for leading NidusLab & its products' branding, positioning, and customer acquisition efforts across digital and offline channels. This individual will design and implement marketing strategies, manage cross-functional campaigns, and build strong partnerships to expand market presence. The ideal candidate is a results-driven marketer with experience in B2B SaaS and tech marketing, digital growth campaigns, and enterprise client acquisition.

Key Responsibilities:

• Strategy & Planning
• Develop and execute comprehensive marketing strategies to support
  business growth, sales targets, and customer acquisition goals
  .
• Design go-to-market plans for new product launches and feature rollouts.
• Identify growth opportunities in
  government tenders, partnerships, and enterprise markets
  .
• Campaign Management
• Lead marketing campaigns across
  advertising, email, content marketing, events, and social media
  .
• Manage storytelling and positioning for the NidusLab ecosystem brand across multiple channels.
• Coordinate with product, engineering, sales, and support teams to ensure unified messaging.
• Digital Growth & Technology
• Oversee marketing technology integration (CRM, automation, analytics platforms).
• Optimize campaigns using
  data-driven insights and performance metrics
  .
• Build and manage lead-generation pipelines to convert prospects into customers.
• Business Development
• Drive
  lead generation, qualification, and deal closures
  in collaboration with teams.
• Identify and build
  strategic partnerships
  with industry players, vendors, and government institutions.
• Participate in
  tender processes for government contracts and enterprise opportunities
  .

Qualifications

• Bachelor's or master's degree in marketing
  , Business Administration, or related field
  .
• 3+ years of proven experience in
  B2B marketing, preferably in SaaS & tech services
  .
• Strong knowledge of
  digital marketing, campaign automation, CRM tools, and analytics
  .
• Demonstrated success in
  lead generation, customer acquisition, partnership and sales enablement
  .
• Excellent skills in
  strategic planning, storytelling, and cross-functional collaboration
  .
• Familiarity with
  government tender participation
  is a plus.

Key Competencies

• Strategic and analytical thinker with execution focus.
• Strong leadership and project management skills.
• Excellent communication and presentation abilities.
• Ability to work in a fast-paced startup environment.
• Passion for innovation, branding, and customer success.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to shape the marketing foundation of a growing Tech brand.
• A dynamic and innovative work environment at NidusLab.
• Career growth opportunities in marketing leadership.
• Weekly holiday: 2 days, Performance bonuses, Annual leave and festival bonus, Career development opportunities.

Workplace: Onsite

Employment Status: Full Time

Job Location: Dhaka (Banani)