Head of Marketing

Job Title:
Head of Marketing

Location: Mohakhali ,
Dhaka, Bangladesh

Reports To:
Managing Director

Position Type:
Full-time

About GPEL:

Global Pathway Experts Ltd. (GPEL) is a leading education consultancy in Bangladesh, guiding students towards global study opportunities and offering language, test preparation, and career programs. We are looking for a
dynamic, energetic, and results-driven Head of Marketing
to lead our brand presence, growth, and lead generation efforts.

Job Summary:

The
Head of Marketing
will be responsible for planning and executing GPEL's marketing strategies, managing creative output, driving lead generation, and
ensuring measurable results
. The role demands an energetic leader who can
strategically manage the brand, monitor performance, and maximize growth
, while going beyond conventional marketing to achieve ambitious business goals.

Key Responsibilities:

Strategic Planning & Leadership:

• Develop and implement
  comprehensive marketing strategies
  aligned with GPEL's growth objectives.
• Lead the marketing team and coordinate with internal teams to ensure alignment with business priorities.
• Analyze market trends, student behavior, and competitor activities to continuously refine strategies.
• Manage and enhance GPEL's brand value
  across all touchpoints.

Creative Oversight & Campaign Management:

• Oversee
  all creative output
  , including content, video, graphics, and copywriting for online and offline campaigns.
• Ensure
  brand consistency and positioning
  across all marketing channels.
• Guide and monitor campaign execution across social media, email, website, search, and offline activations.

Lead Generation & Results Management:

• Plan and execute
  online and offline lead generation campaigns
  to maximize student inquiries and admissions.
• Track, analyze, and report leads and campaign performance metrics
  regularly to management.
• Optimize campaigns to ensure a
  results-driven approach
  , delivering measurable ROI.
• Identify new channels, partnerships, and opportunities for student engagement and brand growth.

Team & Stakeholder Management:

• Lead, mentor, and inspire the marketing team to achieve targets.
• Collaborate with
  external agencies, freelancers, and partners
  as required.
• Ensure timely delivery of marketing projects under budget and deadlines.

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Business, or related field.
• Minimum 5–8 years of marketing experience
  , preferably in
  EdTech, education, or student recruitment sectors
  .
• Experience working with
  marketing agencies
  is a plus.
• Proven track record in
  strategic marketing, brand management, lead generation, and creative oversight
  .
• Strong analytical skills to measure
  performance, ROI, and results
  .

Key Competencies & Traits:

• Highly energetic, proactive, and
  results-driven
  .
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to work under pressure, meet deadlines, and go beyond expectations.
• Creative mindset with a strong understanding of
  digital and offline marketing channels
  .
• Passion for education and student growth.

What GPEL Offers:

• Competitive salary with performance-based incentives.
• Opportunity to
  lead marketing for a growing education consultancy
  in Bangladesh.
• Creative freedom to implement innovative strategies.
• Collaborative and dynamic work environment with growth opportunities.