Head of Marketing

23 hours ago

Dhaka, Dhaka, Bangladesh Global Pathway Experts Limited Full time ৳4,000 - ৳8,000 per year

Job Title:
Head of Marketing

Location: Mohakhali ,
Dhaka, Bangladesh

Reports To:
Managing Director

Position Type:
Full-time

About GPEL:

Global Pathway Experts Ltd. (GPEL) is a leading education consultancy in Bangladesh, guiding students towards global study opportunities and offering language, test preparation, and career programs. We are looking for a
dynamic, energetic, and results-driven Head of Marketing
to lead our brand presence, growth, and lead generation efforts.

Job Summary:

The
Head of Marketing
will be responsible for planning and executing GPEL's marketing strategies, managing creative output, driving lead generation, and
ensuring measurable results
. The role demands an energetic leader who can
strategically manage the brand, monitor performance, and maximize growth
, while going beyond conventional marketing to achieve ambitious business goals.

Key Responsibilities:

Strategic Planning & Leadership:

  • Develop and implement
    comprehensive marketing strategies
    aligned with GPEL's growth objectives.
  • Lead the marketing team and coordinate with internal teams to ensure alignment with business priorities.
  • Analyze market trends, student behavior, and competitor activities to continuously refine strategies.
  • Manage and enhance GPEL's brand value
    across all touchpoints.

Creative Oversight & Campaign Management:

  • Oversee
    all creative output
    , including content, video, graphics, and copywriting for online and offline campaigns.
  • Ensure
    brand consistency and positioning
    across all marketing channels.
  • Guide and monitor campaign execution across social media, email, website, search, and offline activations.

Lead Generation & Results Management:

  • Plan and execute
    online and offline lead generation campaigns
    to maximize student inquiries and admissions.
  • Track, analyze, and report leads and campaign performance metrics
    regularly to management.
  • Optimize campaigns to ensure a
    results-driven approach
    , delivering measurable ROI.
  • Identify new channels, partnerships, and opportunities for student engagement and brand growth.

Team & Stakeholder Management:

  • Lead, mentor, and inspire the marketing team to achieve targets.
  • Collaborate with
    external agencies, freelancers, and partners
    as required.
  • Ensure timely delivery of marketing projects under budget and deadlines.

Qualifications & Experience:

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • Minimum 5–8 years of marketing experience
    , preferably in
    EdTech, education, or student recruitment sectors
    .
  • Experience working with
    marketing agencies
    is a plus.
  • Proven track record in
    strategic marketing, brand management, lead generation, and creative oversight
    .
  • Strong analytical skills to measure
    performance, ROI, and results
    .

Key Competencies & Traits:

  • Highly energetic, proactive, and
    results-driven
    .
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Ability to work under pressure, meet deadlines, and go beyond expectations.
  • Creative mindset with a strong understanding of
    digital and offline marketing channels
    .
  • Passion for education and student growth.

What GPEL Offers:

  • Competitive salary with performance-based incentives.
  • Opportunity to
    lead marketing for a growing education consultancy
    in Bangladesh.
  • Creative freedom to implement innovative strategies.
  • Collaborative and dynamic work environment with growth opportunities.

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