Media Buying

2 weeks ago

Dhaka, Dhaka, Bangladesh GoZayaan Full time ৳500,000 - ৳1,500,000 per year

Company Description:

GoZayaan is a tech company transforming how people from Bangladesh explore the world and stay connected to home. From simplifying travel to making remittance effortless, GoZayaan is reimagining how people move across borders and beyond limits. We are building an ecosystem that empowers everyone to travel freely, connect seamlessly, and move forward confidently.

Role Description:

The 
Media Buying & Planning Specialist

will own GoZayaan's paid media operations, cross-team campaign execution, and data-driven performance optimization. You'll connect 
marketing, analytics, and product teams.

ensuring every campaign is measurable, optimized, and aligned with growth goals.

What You'll Do

  • Plan, execute, and optimize paid campaigns across Meta, Google Ads, YouTube, and programmatic platforms.
  • Partner with the BI team to analyze data, identify trends, and translate insights into actionable optimizations.
  • Manage and troubleshoot tracking tools (Adjust, GA4, GTM), ensuring accurate attribution and event tagging.
  • Collaborate with Clevertap for push, in-app, and email automation campaigns.
  • Coordinate with creative, product, and commercial teams to deliver campaigns that meet both performance and brand goals.
  • Report campaign performance, CAC, and ROAS to leadership and recommend optimization actions.
  • Drive marketing automation, segmentation, and user engagement through Clevertap and analytics integration.

What You Bring?

  • 3–5 years of hands-on experience in performance marketing or digital media operations.
  • Strong command over Meta Ads Manager, Google Ads, GA4, Tag Manager, Adjust, and Clevertap.
  • Solid understanding of attribution, UTM structure, and conversion tracking.
  • Data-driven mindset — skilled at turning dashboards into decisions.
  • Strong collaboration skills — able to work across product, BI, and creative functions.
  • Experience in travel, e-commerce, or app-based businesses is a plus.

You'll Love This Role If You:

  • Thrive in fast-moving, data-centric environments.
  • Love solving problems at the intersection of media, analytics, and product.
  • Enjoy connecting marketing performance with real business outcomes.

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