Digital Advertising Operations Manager
10 hours ago
About Purple Patch
Purple Patch is an innovative AdTech company that specializes in programmatic advertising and digital media buying solutions. Our platform enables brands to execute precision-targeted campaigns utilizing advanced programmatic technology and data-driven optimization.
Role Impact
In this position, the individual will lead comprehensive digital advertising campaigns across programmatic platforms, ensuring optimal media purchasing and performance outcomes. The successful candidate will employ data-informed strategies to maximize client return on investment (ROI) while managing relationships with key stakeholders.
Key Responsibilities
Oversee full-cycle digital advertising campaigns across various platforms, including DSPs and performance and networks
Execute and optimize programmatic media buying strategies to meet campaign key performance indicators (KPIs).
Utilize Google Analytics 4 (GA4), Mobile Measurement Partners (MMPs), and other analytics platforms to drive performance optimization.
Implement real-time bidding strategies and audience-targeting optimizations.
Conduct A/B testing of rich media and analyze creative performance metrics.
Provide strategic recommendations based on campaign data and market insights.
Maintain effective communication with clients and internal teams regarding campaign performance.
Required Experience
A minimum of 2 years of experience in digital advertising and programmatic media buying.
Strong expertise in GA4, MMPs, tag manager and campaign analytics platforms.
A proven track record in programmatic campaign optimization and real-time bidding (RTB).
Experience in digital media planning and purchasing across multiple platforms.
Excellent analytical and problem-solving skills.
Strong communication and stakeholder management abilities.
Bonus Skills
Proficiency in Python or R for campaign analysis.
Knowledge of automated reporting tools.
Familiarity with creative optimization techniques.
Growth & Benefits
Opportunities to work with leading digital advertising platforms.
Competitive compensation package.
Professional development opportunities.
Access to industry certification programs.
A dynamic and innovative work environment.
A direct impact on client success.
A collaborative team culture.
How to Apply
Send your CV to
with the subject line:
"Application for [Position Name]"
Application Deadline:
November 27, 2025
We invite qualified candidates to join our team and contribute to the advancement of innovative digital advertising campaigns, thereby shaping the future of programmatic media buying.
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