Brand Manager

Company:
DORA

Location:
Bogura/ Dhaka

Employment Type:
Full-time

Department:
Marketing & Brand Management

Position Overview:

The
Brand Manager
plays a pivotal role in driving DORA's brand vision, strategy, and execution. This position is responsible for planning, developing, and implementing brand marketing initiatives that build awareness, enhance customer engagement, and increase market share. The ideal candidate will possess strong analytical, creative, and leadership capabilities to ensure consistent brand performance and alignment across all channels.

Key Responsibilities:

Strategic Brand Management

• Develop and implement comprehensive brand strategies and marketing plans in alignment with company goals.
• Maintain brand consistency across all communication channels, packaging, and visual elements.
• Conduct SWOT analysis, market trend studies, and competitor benchmarking to identify new opportunities.
• Drive brand equity through positioning, storytelling, and customer experience initiatives.

Marketing & Campaign Management

• Plan, coordinate, and execute marketing campaigns—digital, retail, influencer, and print.
• Manage seasonal promotions, festive offers, and new product launches to drive sales and visibility.
• Collaborate with internal creative teams and external agencies to develop high-impact promotional content.
• Monitor campaign ROI, analyze performance metrics, and prepare detailed reports for management review.

Product & Market Development

• Work closely with product development teams to design and launch new products in line with market demand.
• Suggest product improvements, packaging upgrades, and brand differentiation strategies.
• Conduct customer feedback surveys and translate insights into actionable business plans.

Digital & Social Media Branding

• Oversee the brand's digital presence including website, social media, and e-commerce platforms.
• Collaborate with the social media team to develop engaging content, influencer partnerships, and online promotions.
• Monitor online brand reputation, customer interactions, and digital analytics to ensure strong brand health.

Retail & Visual Merchandising

• Ensure consistent visual merchandising standards in all outlets and partner stores.
• Work with the sales team to enhance in-store experiences and promotional setups.
• Coordinate events, pop-up campaigns, and brand activations to increase visibility and consumer interaction.

Public Relations & Collaboration

• Build and maintain strategic relationships with media houses, beauty influencers, and brand ambassadors.
• Coordinate PR releases, brand stories, and product features across digital and print media.
• Represent DORA in exhibitions, corporate events, and brand collaborations.

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum 4–6 years of experience in brand management, preferably within the cosmetics, beauty, or FMCG industry.
• Proven record of planning and executing successful marketing campaigns.
• Strong knowledge of beauty trends, consumer behavior, and digital marketing strategies.
• Excellent command of English and Bangla (both written and verbal).
• Proficient in MS Office, Google Workspace, and digital marketing analytics tools (Meta Business Suite, Google Ads, etc.).

Skills & Attributes:

• Exceptional creativity with strategic thinking ability.
• Strong leadership and project management skills.
• Analytical mindset with data-driven decision-making.
• Excellent presentation, communication, and interpersonal skills.
• Ability to work independently under pressure and meet strict deadlines.
• Passion for beauty, fashion, and lifestyle industries.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work with a fast-growing, innovative beauty brand.
• A creative, dynamic, and collaborative work culture.
• Professional development and career advancement opportunities.

How to Apply:

Interested candidates are requested to send their updated resume, recent photograph, and portfolio (if applicable) to

with the subject line:

"Application for Brand Manager – DORA"