Digital Marketer/Media Buyer

LUSSOTICA HIRING: DIGITAL MARKETER

We are looking for an experienced and data-driven Digital Marketer
to lead
Lussotica's
online growth across social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and others. The ideal candidate should have hands-on experience in planning and managing paid ad campaigns, scaling brand presence, analyzing performance metrics, and coordinating with creative teams to deliver engaging content that drives results.

Key Responsibilities
1. Social Media Strategy & Management

• Develop and execute result-driven, comprehensive digital marketing strategies across major social platforms (Facebook, Instagram, TikTok, LinkedIn).
• Plan monthly content calendars aligned with brand goals and campaign timelines.
• Identify trends, audience behavior, and opportunities to improve engagement and reach.
• Oversee brand consistency across all digital touchpoints.

2. Paid Campaign Management

• Set up, manage, and optimize paid ad campaigns on Facebook Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.
• Strategically allocate and manage ad budgets for maximum ROI and scalable business growth.
• Experiment with different audience segments, creatives, and formats to improve conversions.
• Continuously monitor ad performance and make data-backed adjustments.

3. Content Coordination

• Brainstorm and share creative content ideas that align with campaign objectives.
• Work closely with graphic designers and video editors to produce engaging ads and organic creatives.
• Ensure all content meets platform requirements and resonates with the target audience.

4. Performance Analysis & Reporting

• Track key performance metrics and report regularly.
• Prepare weekly and monthly reports highlighting campaign results, insights, and improvement strategies.
• Use data analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics) to identify trends and optimize future efforts.

5. Collaboration & Growth

• Collaborate with the SEO team to align overall digital presence.
• Stay updated with new digital tools, platform updates, and ad trends.
• Stay updated with AI-powered marketing to enhance efficiency and campaign performance.
• Contribute ideas for scaling online sales and increasing brand visibility.
• Manage influencer collaborations and partnerships when necessary.

Qualifications

• Bachelor's in Marketing, Business, or a related field.
• 1–3 years of experience in digital marketing, with proven success in managing paid social media campaigns.
• Strong understanding of Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
• Creative thinking with analytical ability — balancing design sense with performance metrics.
• Excellent communication and coordination skills.
• Knowledge of Google Analytics, Meta Pixel, and tracking setup.

Preferred Skills

• Experience working with service-based businesses and the fashion/apparel niche.
• Understanding of A/B testing and funnel optimization.
• Ability to plan and execute multi-channel campaigns for business growth.

Why Join Lussotica?

• Opportunity to experiment, innovate, and scale real business growth.
• Enjoy the flexibility of a hybrid working model.
• Fast-paced environment where performance and creativity meet.

Location & Job Type

Location:
Dhaka, Bangladesh

Job Type:
Full-time (On-site / Hybrid)

Salary:
Negotiable

How to Apply

Send your CV to

• with the
  email subject line: "Application for Digital Marketer — [Your Name]"
  so that we can easily identify your application.