Strategic Planner/Media Buyer

4 days ago

Dhaka, Dhaka, Bangladesh ProMark Full time ৳300,000 - ৳600,000 per year

Strategic Planner / Media Buyer

Friendly working environment | 5 days office (Sunday–Thursday) | Yearly profit sharing | Growth and learning opportunities

About ProMark

ProMark

is a forward-thinking creative and digital marketing agency that helps brands grow through insight, innovation, and impactful storytelling. We specialize in
Digital Marketing, Branding & Advertising, Graphic Design, Photography & Videography, and TVC/OVC Production.

We blend creative ideas with data-driven strategies to deliver measurable business results and powerful brand connections.

Job Summary

The
Strategic Planner / Media Buyer

plays a key role in developing effective marketing and media strategies for clients, ensuring optimal use of budget and maximum ROI across all digital and traditional media platforms. This position requires a strategic thinker with a deep understanding of consumer behavior, media analytics, and campaign optimization.

You will collaborate closely with creative, digital, and client servicing teams to deliver integrated marketing solutions that meet brand and business objectives.

Key Responsibilities

Strategic Planning:

  • Conduct market research, audience analysis, and competitor benchmarking to inform strategy.
  • Develop
    data-driven campaign strategies

aligned with client objectives.
- Create
media plans and channel strategies

(digital and traditional) based on target demographics and campaign goals.
- Collaborate with creative and content teams to ensure alignment between media strategy and creative execution.
- Present campaign strategies, insights, and reports to clients and internal teams.
- Track trends in digital media, technology, and consumer behavior to drive innovation.

Media Buying & Optimization:

  • Plan, buy, and manage paid campaigns across
    Meta, Google, YouTube, TikTok, and programmatic platforms.
  • Negotiate rates, placements, and deliverables with media partners and publishers.
  • Optimize campaigns based on real-time performance metrics (CPC, CPM, CTR, ROAS, etc.).
  • Analyze campaign data and prepare detailed post-campaign reports with insights and recommendations.
  • Ensure accuracy in tracking, tagging, and conversion measurement.
  • Manage advertising budgets effectively to achieve the highest possible ROI.

Qualifications & Skills

  • Bachelor's degree in
    Marketing, Business, Communication, or related field.
  • Minimum 2
    –3 years of experience

in media planning, media buying, or strategic marketing (preferably in an agency environment).
- Strong understanding of
digital media platforms, media mix modeling, and campaign analytics.

Proven experience in managing paid campaigns on
Meta Ads Manager, Google Ads, YouTube, TikTok, and DSPs.

  • Proficiency in using tools like
    Google Analytics, Meta Business Suite, Data Studio, Excel, and SimilarWeb.
  • Excellent analytical, negotiation, and presentation skills.
  • Ability to translate insights into actionable strategies.
  • Strong communication and teamwork skills, with attention to detail.
  • Certification in
    Google Ads or Meta Blueprint

is a plus.

Send your CV to:

Subject line:

Application for Strategic Planner / Media Buyer – ProMark

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