Commercial Excellence Lead, Bangladesh

Haleon Bangladesh [formerly GSK Bangladesh] is looking for the ComEx Lead/Manager for its Bangladesh business based at Dhaka Corporate office to lead the Commercial Excellence function. Haleon PLC is a British multinational consumer healthcare company with headquarters in Weybridge, Surrey, United Kingdom. We are the world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Eno, Panadol, Aquafresh, Advil, Voltaren, Theraflu, Otrivin, Parodontax and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question

JOB PURPOSE: To lead and drive Commercial Excellence initiatives across the sales organization by building capabilities, optimizing go-to-market strategies, enhancing sales force effectiveness, and leveraging data-driven insights. This role will ensure the organization maximizes revenue growth, improves productivity, and maintains competitive advantage. The position will be reporting to the Country Manager of Haleon Bangladesh.

KEY RESPONSIBILITIES:

• Sales Strategy & Go-to-Market Optimization
• Partner with Sales and Marketing leadership to define and refine sales strategies, coverage models, and resource allocation
• Evaluate and recommend changes to the go-to-market approach for improved channel and customer performance
• Support segmentation and prioritization of customers, channels, and regions
• Sales Force Effectiveness
• Design, implement, and optimize sales force structure, territory design, and workload management
• Lead performance tracking, target setting, and incentive program design
• Drive adoption of CRM and other sales enablement tools to boost productivity and visibility
• Capability Building & Training
• Identify capability gaps within the commercial team and lead training programs to address them
• Build structured onboarding, coaching, and performance development programs for field teams
• Promote a continuous learning culture within the commercial function
• Business Intelligence & Analytics
• Lead analytics to generate insights around performance, customer behavior, and market opportunities
• Partner with finance and data teams to build dashboards and predictive models for decision-making
• Monitor KPIs and create actionable reports for sales leadership
• Trade Investment & ROI Optimization
• Design frameworks to track effectiveness and ROI of trade promotions, pricing schemes, and customer programs
• Partner with Finance and Trade Marketing to optimize investment allocation by channel and customer segment
• Monitor discount leakage, claim efficiency, and compliance to investment guidelines
• Enable decision-making on customer prioritization, discount structures, and promotional spend using ROI analysis
• Process & Operational Excellence
• Map and streamline end-to-end commercial processes (e.g., order to cash, claims management, demand generation)
• Lead continuous improvement initiatives to enhance speed, accuracy, and compliance
• Build governance models and SOPs for key sales processes to ensure consistency and scale
• Ensure system integration and data harmonization across platforms
• Cross-functional Collaboration
• Act as the link between the field and head office – ensuring two-way communication and alignment
• Work closely with Marketing, Finance, Supply Chain, and HR to ensure alignment on commercial priorities
• Act as a catalyst for digital transformation and data-driven culture within the sales organization

KEY COMPETENCIES:

• Strategic and structured thinking
• Business acumen and commercial insight
• Influencing and stakeholder management
• Data-driven decision making
• Ability to lead change and drive adoption
• Excellent communication and leadership skills

SUCCESS METRICS:

• Sales force productivity and performance improvement
• Increased revenue per sales head
• Efficiency gains in coverage, cost-to-serve, and time-in-field
• Improved adoption of tools and processes
• Capability maturity across sales organization

QUALIFICATIONS & EXPERIENCES:

• Bachelor's degree in Business Administration, or a related field from a reputed University. Having an MBA is a must.
• 15+ years of experience in Commercial Excellence, Business Strategy, Sales or Sales Operations, preferably in FMCG/FMCH/Pharma with at least 3 years leading role in ComEx or Sales Operations or Business Strategy/Analytics
• Proven experience in leading large-scale sales transformation or excellence initiatives. Working experience in a MNC FMCG/FMCH/Pharma will be considered as an added qualification, but not mandatory
• Deep understanding of go-to-market models, territory management, target exercise and sales incentive systems
• Proven leadership experience, with the ability to lead and inspire cross-functional teams to achieve common goals
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies and tactics
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with relevant stakeholders.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a highly competitive market

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Care to join us. Find out what life at Haleon is really like

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.