Digital Marketing Executive

By joining 
Linno
 as a 
Digital Marketing Executive
, you'll have the opportunity to shape how our plugins are discovered, understood, and adopted by users worldwide. You'll work alongside a dynamic team, take part in cross-functional marketing initiatives, and contribute to high-impact product campaigns.

This role will allow you to refine your digital marketing skills, take ownership of plugin growth, and drive meaningful customer acquisition—setting you on a path to a successful and rewarding marketing career.

Requirements

• 2+ years of experience in digital marketing or product marketing
• Graduate in any discipline
• Experienced in executing marketing campaigns that drove measurable growth
• Good copywriting skills for landing pages, blogs, emails, and plugin repo descriptions
• Good grasp of SEO, content marketing, and GEO.
• Ability to track and analyze marketing performance (GA4, SEO, social analytics)
• Preferably, cable of planning & carrying out video marketing campaigns
• Understanding of the WordPress ecosystem and plugin market is a plus
• Experience with paid ads is a plus
• Adaptability to new marketing trends.
• Self-motivated with a strong sense of ownership and accountability
• Comfortable collaborating across departments and contributing to brainstorming sessions

Responsibilities

• Take ownership of user growth for assigned products.
• Conduct product market research and target audience research.
• Prepare strategic plans to help with user acquisition and conversions.
• Execute product marketing campaigns focused on user acquisition and conversion.
• Write benefit-driven content across landing pages, repo listings, blogs, and social media.
• Oversee SEO and promotional efforts with optimized content and campaign ideas.
• Work with designers, content creators, and product managers on new feature launches.
• Optimize plugin presence on the WordPress repo and company websites.
• Propose and test creative marketing angles to grow plugin installs and engagement.
• Track campaign data to report on growth, identify gaps, and iterate for better performance.
• Assist in the planning and scripting of product videos and promotional materials.
• (Ability to be part of the video is a plus.)

Expected Impact

• Achieve higher free-to-pro conversions.
• Work on increasing overall website conversion-rate.
• Ensure upto 90% on-time execution rate.
• Executive at least 3 high-impact campaigns every quarter.
• Propose plugin improvements based on latest trends.

Perks

• Two festival bonuses per year.
• Yearly team retreat.
• Training and learning materials to develop skills.
• Regular knowledge sharing sessions & monthly skill development activities.
• Marriage leave & benefits.
• Parental leave & benefits.
• Umrah/Hajj Leave
• Casual, sick & bereavement leave.
• Free breakfast, lunch, coffee, tea, and snacks.
• Annual team dinner.
• Gym allowance.
• Limitless ability to grow within the company. Many of our employees have been with us for more than 5 years and continue to grow and learn along with us.
• And many others as per company policy.

Job Details

• Vacancy:
   2
• Location:
  Panthapath, Dhaka, Bangladesh

• Job Type:
   Permanent, On-site

• Salary:
  Tk 40, ,000 /month (Depending on skill and experience).

• Salary Review:
   Based on performance.

• Work Hours:
   8 AM - 5 PM

Working days

• Weekly: 5 days.
• Weekend: Saturday & Sunday.

If you're excited about this opportunity and meet the requirements, we'd love to hear from you

Please submit your application and resume to join us in shaping the future of digital innovation at Linno