Marketing Manager

2 days ago

Dhaka, Dhaka, Bangladesh Eitekh Full time

The Marketing Manager will lead all marketing activities for international regions, building Eitekh's market presence from the ground up. You will be responsible for designing and executing marketing campaigns, working closely with Sales, OEM partnership teams, and leadership to support aggressive revenue goals. This is a hands-on, strategic role for someone who thrives in a high-growth, entrepreneurial environment.

Responsibilities

1. Demand Generation & Lead Acquisition

  • Develop and execute digital marketing campaigns targeting mid-market companies and enterprises across multiple geographic areas (CFOs, CIOs, CTOs, Operations leaders).
  • Manage paid media channels (LinkedIn Ads, Google Ads, retargeting).
  • Build and optimize landing pages, SEO content, and whitepapers.
  • Launch Account-Based Marketing (ABM) programs for priority industries (manufacturing, distribution, professional services).

2. SAP Partner Marketing

  • Coordinate co-marketing activities with SAP.
  • Participate in OEM Partner programs, events, and lead-sharing initiatives.
  • Develop SAP-aligned messaging, solution briefs, and customer success stories.

3. Events & Webinars

  • Plan and execute Eitekh-branded webinars on SAP Cloud ERP topics.
  • Organize and support participation in industry events (SAP user groups, supply chain associations, digital transformation summits).
  • Manage event budgets, booth design, and attendee follow-up.

4. Content Strategy & Brand Development

  • Develop thought leadership content, case studies, blogs, and email campaigns.
  • Create vertical-specific marketing assets focused on SAP Cloud ERP adoption.
  • Maintain and localize Eitekh brand voice for the Canadian audience.

5. Marketing Operations & Analytics

  • Manage marketing tools (HubSpot/Salesforce, SEM tools, analytics dashboards).
  • Track, analyze, and report on campaign performance and pipeline.
  • Support Sales with collateral, pitch decks, competitor intel, and proposal materials.

Qualifications

Must-Have

  • 4–6 years of marketing experience in B2B technology, SaaS, or enterprise software.
  • Experience with demand generation and digital marketing (SEM, LinkedIn, email automation).
  • Strong content creation skills (blog posts, whitepapers, case studies, landing pages).
  • Ability to work closely with a sales team and understand enterprise buying cycles.
  • Experience in event marketing (virtual and in-person).
  • Solid understanding of CRM and marketing automation tools.

Nice-to-Have

Previous experience in a startup or new-market launch environment.


Key Competencies

  • Strategic thinker with strong execution ability
  • Excellent English communication and storytelling skills
  • Data-driven decision making
  • Creativity in brand and campaign development
  • Ability to thrive in a fast-paced, entrepreneurial environment
  • Strong collaboration with Sales, Delivery, and Leadership teams

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