SEO Expert – On-site

Ray Advertising
is looking for
SEO Expert – On-site & Remote | Night Shift

Job Description / Responsibility

Ray Advertising is seeking a
skilled, data-driven, and results-oriented SEO Expert
to join our growing international team. We're hiring for both
On-site (Bogura Office) and Remote (Work-from-Home)
positions.

This role follows a
night shift schedule from Monday to Saturday, 6:00 PM to 3:00 AM (BD Time)
, including a 1-hour break, to align with U.S. market operations.

On-site Office Location

Ray Advertising – Bangladesh Branch

Beside Kali Mandir, 2nd Floor, Chondon-Baisha Road, Bogura 5800

About Ray Advertising

Founded in 2019 in Redding, California, Ray Advertising is a
fast-growing performance marketing agency
specializing in Pay Per Call, Lead Generation, Affiliate Marketing, and Media Buying. Our Pay-Per-Call services consistently rank among the top-performing solutions for lead quality and volume. We work with leading U.S. and global brands across industries, including insurance, home services, finance, legal, mass tort, and nutra.

Driven by data, technology, and performance, we are expanding our digital marketing capabilities, and SEO plays a critical role in our long-term growth strategy.

Position Overview

We are seeking an SEO Expert with substantial practical experience in technical and on-page SEO to enhance organic visibility, rankings, and conversions across multiple websites and verticals. This is a hands-on role for someone who understands search engine algorithms, technical optimization, and content-driven SEO.

If you enjoy
analyzing search trends, optimizing websites, and driving measurable organic growth
, this role is ideal for you.

Key Responsibilities

SEO Strategy and Implementation:

• Develop, execute, and monitor comprehensive SEO strategies (on-page, off-page, and technical) to enhance website performance and organic traffic.
• Plan and oversee the website architecture, restructuring page hierarchies where necessary.
• Conduct full-scale SEO audits (technical, on-page, and off-page) on both mobile and desktop platforms, identifying areas for improvement and providing actionable recommendations.
• Perform regular technical audits to fix website issues such as slow load speeds, crawl errors, broken links, duplicate content etc.

Content Optimization:

• Develop and integrate content marketing strategies based on user intent and keyword research.
• Optimize webpages, blog posts, product pages, and landing pages to improve content quality, keyword rankings, and user experience.
• Write SEO-optimized content tailored to the target audience.
• Identify and close content gaps between the company's website and competitors.

Keyword Research and Analysis:

• Conduct in-depth keyword research to inform strategies and generate new content ideas.
• Implement and refine keyword strategies to ensure optimal ranking for target terms.
• Monitor and adjust keyword rankings to adapt to changes in search engine algorithms and market trends.

Analytics and Performance Tracking:

• Monitor and measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion rates, and engagement metrics.
• Analyze performance metrics using tools such as Google Analytics, Google Search Console, SEMrush etc., and provide clear, actionable reports to stakeholders.
• Track and benchmark current SEO performance against competitors and devise strategies to surpass them.

Link Building and Off-Page SEO:

• Execute link-building campaigns through outreach, creation of linkable assets, and submission-based strategies.
• Integrate off-page SEO efforts with content marketing, social media marketing, and digital PR initiatives.

Cross-Team Collaboration:

• Collaborate with content, social media, and web development teams to implement SEO best practices across all platforms.
• Work with developers to resolve technical SEO issues and improve website performance.

Local and International SEO:

• Implement and manage local SEO techniques, including optimizing Google My Business listings and other local platforms.
• Optimize international SEO efforts to enhance visibility in global markets.

Probation Period

All new hires will start with a
1-month probation period
, during which
50% of the agreed salary
will be paid. Upon successful completion, the
full salary
will be applied. Ray Advertising does not extend probation beyond one month.

Experience Requirements

• 1 to 4 year(s)
• The applicants should have experience in the following business area(s): Advertising Agency

Required Knowledge & Skills

Experience:

• Freelancers: Minimum 1–2 years of hands-on SEO experience
• Job Holders: Minimum 3–4 years of professional SEO experience
• Experience with international clients or global websites is highly preferred.

Technical Skills:

• Strong understanding of technical SEO, including: crawlability, indexation, sitemaps, , and site speed optimization.
• Proficiency in using SEO tools such as: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Rank Math, Yoast or similar tools.
• Strong knowledge of HTML, CSS, and JavaScript development and constraints.
• Familiarity with CMS platforms like WordPress, Shopify, or similar.
• Expertise in website analytics, keyword research, and competitive analysis.
• Proficiency in using Customer Relationship Management (CRM) tools (HubSpot, Salesforce,).
• Experience with Email, Social Media platforms (LinkedIn, Slack, Skype etc.), and Video Conferencing tools (Google Meet, Zoom, Microsoft Teams).
• Competency in Microsoft Office (word, excel, powerpoint) and Google workspace (docs, sheets) tools.

Certifications (Preferred):

• SEO or digital marketing certifications from Google, HubSpot Academy, Microsoft, or other recognized institutions.

Soft Skills:

• Strong analytical and problem-solving mindset.
• Highly organized, detail-oriented, and proactiveAbility to manage multiple SEO tasks and deadlines efficiently.

Job Location

Anywhere in Bangladesh

Salary

• Tk Monthly)