Brand Strategist

Position:
Brand Strategist

Job Grade:
Senior Officer/Senior Executive Officer

Employment Type:
Full-Time

IDLC Finance PLC is seeking a dynamic and strategic Brand Strategist to join our team. If you are a versatile thought leader with a passion for brand management and marketing excellence, we want to hear from you

About The Company

IDLC Finance PLC is Bangladesh's largest multi-product Non-Banking Financial Institution, with 40 branches and over 1,700 employees. We offer various loans, deposits, and capital market products and services to the Corporate, Consumer, and SME client segments. IDLC operates in the Capital Markets through its three wholly owned subsidiaries- IDLC Investments Limited, IDLC Securities Limited, and IDLC Asset Management Limited.

Role Overview:

As a Brand Strategist, you will integrate company strategy into a cohesive brand strategy, ensuring consistent representation across all channels. This role balances strategic thinking, creative solutions, and executional finesse.

Key Responsibilities:

Communication Strategy:

• Develop and execute communication plans to support IDLC's marketing goals.
• Create engaging and informative content that aligns with IDLC's brand guidelines.
• Develop an annual calendar for creative campaigns and review them based on marketing objectives.
• Ensure all communication materials comply with brand guidelines.

Brand Management:

• Align all brand assets with IDLC's brand guidelines.
• Manage key brand assets among stakeholders to ensure a cohesive visual experience.
• Assess brand health using key metrics like brand preference, imagery, ad likeability, and brand equity.
• Implement "brand shift" strategies based on consumer and business insights.

Campaign Management:

• Initiate campaigns, prepare briefs, and coordinate with stakeholders for timely execution and delivery.
• Monitor agency performance, negotiate terms, and align relationships with business goals.

Vendor and Stakeholder Management:

• Negotiate and coordinate with creative, media, and activation agencies.
• Develop and implement vendor management policies and procedures.
• Collaborate with internal and external stakeholders to maintain strategic brand alignment.

Competitor Landscape and Innovation:

• Scan competitor branding initiatives and assess industry best practices.
• Develop new ideas and media innovations to keep the brand competitive.
• Utilize trend spotting and consumer insights for innovative marketing efforts.

Formulating and Anchoring Brand Strategy:

• Anchor the brand strategy in line with company/business strategy.
• Sync all products, services, and initiatives under one brand story with proper customer insight.
• Utilize customer segmentation insights and target segment strategies for marketing and relevant functions.
• Construct and disseminate the brand platform, including brand promise, positioning, value propositions, and activities.

Managing Brand Consistency:

• Utilize segment insights and brand platform to formulate brand guidelines.
• Translate brand strategies into directions for various marketing executions.
• Maintain consistency of brand assets across all internal and external communications.
• Ensure strategic and architectural alignment of the brand framework.

Special Skills:

• Strategic understanding of marketing and brand management.
• Strong collaborative and stakeholder management skills.
• Analytical and detail-oriented.
• Versatile and adaptable to new challenges.
• Good team player

Education & Experience Requirements:

• Bachelor's degree with experience in brand building/development/strategic projects.
• 3 - 6 years of direct working experience with brand(s).

Why You'll Love Working Here

• IDLC promotes workplace equality through transparent recruitment practices, fair appraisal processes, attractive remuneration and incentive packages, equal career prospects, and developmental opportunities for all its employees, irrespective of gender, age, race, religion, ethnicity, or disability.
• We proudly state that favorable job responsibilities and adequate maternity benefit policies increasingly attract greater participation from female employees in the IDLC family.

Application Deadline:
20th October, 2025

Join IDLC Finance PLC and help shape our brand strategy, driving our marketing efforts to new heights. We look forward to welcoming a dynamic and strategic thinker to our team