Field Marketing officer

Light of Hope Ltd.
is looking for
Field Marketing officer (Sales Executive)

Job Description / Responsibility

Designation:
Field Marketing officer (Sales executive)

Job Context

Light of Hope is a social enterprise that runs the country's largest after-school programme and provides moral education to children between four and 12 years of age. Light of Hope was established in 2017 with a dream of spreading the light of moral and creative education to every child in Bangladesh. The company has been working on developing moral codes and nurturing creative skills with courses on crafting, sciences, puppetry, magic, and story making that promote self-expression. Light of Hope operates and bridges the link between children and their adult caregivers through their three wings – Kids Time, Goofi and Teachers Time.

In partnership with the International Labour Organization and ESDO, Light of Hope is implementing the Eco-friendly Handicrafts and Toy Production within the Humanitarian- Development -Peace Nexus in Cox's Bazar Project 2025.

Job Summary

Field Marketing officers will Drive revenue and market penetration for crochet dolls, puppets, and key rings or Goofi world product into market by building B2B & B2C channels, closing purchase orders, and ensuring fast sell-through—while telling the product's social-impact story responsibly.

Reporting to

Market Linkage officer (Sales lead Manager), Light of Hope,

Job Purpose

Field Marketing officer is responsible for executing on-ground B2B activations and local sales drives that convert awareness into orders and sell-through for crochet dolls, hand puppets, and key rings—across B2B Channel, hotels/tourist spots, pop-ups, and social commerce..

Organizational Responsibilities

• Contribute to overall goal & objectives of Light of Hope
• Dissemination of organization culture and values to team members and stakeholders
• Follow organizational policies and raise issues connected with the line Managements. (quality control, market linkage officer, )

Specific Responsibilities/

Training

Key Responsibilities

1) On-ground Activation & Sales Support

• Plan and run weekly
  pop-ups, store demos, hotel lobby displays, beach/tourist stalls, fairs
  and campus/CSR events.
• Set up booths (branding, display units, pricing, samples), give
  live product demos
  and stories (impact, eco-friendly, child-safe).
• Capture leads, issue receipts for cash sales (as per SOP), and coordinate same/next-day replenishment.

2) Retail & Hotel Enablement

• Support onboarding of new retail/hotel partners: shelf setup, price tags, barcode/QR, POS materials, staff briefings.
• Routine store checks: stock counts, facing/visibility, competitor scan; submit photo reports.

3) Data, Feedback & Coordination

• Maintain daily activation logs: footfall, samples, inquiries, unit sales, returns, expenses.
• Share customer feedback (price, color, design) to Sales Lead/Designer/QC for fast iteration.
• Coordinate with logistics for stock movement and with QC for any quality issues.

Educational Requirements

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing
• Bachelor's in Business/Marketing or related; MBA preferred.
• Skills Required: Customer Relations, Customer Relationship Management, CRM, Sales target, Customer Service, B2B and B2C sales and marketing, Corporate Sales (B2B Business), Corporate Sales (B2B B2C)

Experience Requirements

• 2 to 3 year(s)
• The applicants should have experience in the following business area(s):
• Manufacturing (FMCG)

Educational Qualification

• 2–3 years
  in B2B/B2C sales (FMCG, crafts, gift/souvenir, apparel/toy/handicraft, or hospitality).
• Proven record of
  opening retail/hotel accounts
  and hitting revenue targets.
• Strong negotiation, presentation, and Excel/Google Sheets; comfort with basic CRM tools.
• Fluent Bangla; workable English. Willing to travel frequently.

Core Competencies

• Ability to create B2B business lead that will bring new customers to increase sales through product placement.
• Strong negotiation skill
• Strong networking ability
• Ability to create business partnerships with Modern trade & corporate houses
• Target-driven execution | Channel building | Storytelling & brand stewardship
• Problem-solving under pressing deadline.

Job Location

Dhaka