Digital Marketing Manager

14 hours ago

Dhaka, Dhaka, Bangladesh Bdjobs Full time ৳1,200,000 - ৳2,400,000 per year

AKS Khan Pharmaceuticals Limited
is looking for
Digital Marketing Manager

Company Overview

AKS Maison Limited is a strategic business unit under AKS Khan Pharmaceuticals Ltd. Currently, this unit is engaged in exploring high-quality skincare, cosmetics, haircare, and personal grooming products. Established with a vision to redefine beauty standards, AKS Maison combines innovation, nature, and science to deliver effective beauty solutions tailored for exquisite lifestyle.

Position Overview

We are seeking an innovative and data-driven Digital Marketing Manager to lead the digital presence of a prominent foreign lifestyle and wellness brand in Bangladesh. This role requires expertise in digital platforms, content strategy, paid advertising, and analytics to build strong brand awareness, customer engagement, and sales growth in the local market.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies aligned with brand objectives.
  • Manage digital channels including social media, search, display, email, and e-commerce platforms.
  • Plan, run, and optimize paid campaigns (Google Ads, Facebook, Instagram, etc.) to drive traffic and conversions.
  • Oversee content creation for digital platforms, ensuring alignment with global brand guidelines while adapting to local audience preferences.
  • Collaborate with creative and design teams to develop engaging visuals, videos, and campaign materials.
  • Monitor customer engagement, analyze digital performance metrics, and prepare periodic reports for management.
  • Implement SEO/SEM strategies to improve search rankings and organic reach.
  • Manage influencer and partnership marketing to strengthen brand visibility in Bangladesh.
  • Coordinate with international stakeholders to align on brand messaging, seasonal launches, and campaign strategies.
  • Stay updated on digital trends, competitor activities, and emerging platforms to maintain a competitive edge.
  • Prior experience in promoting beauty, wellness, or lifestyle brands to design campaigns that resonate with target audiences is preferred

Educational Requirements

  • Bachelor of Business Administration (BBA) in Marketing

Experience Requirements

  • 5 to 7 year(s)
  • The applicants should have experience in the following business area(s):
  • Pharmaceutical/Medicine Companies

Additional Requirements

  • Experience in digital marketing, preferably within beauty, personal care, lifestyle, or wellness sectors.
  • Proven track record of planning and executing successful digital campaigns.
  • Strong understanding of local digital landscape, consumer behavior, and e-commerce practices.
  • Proficiency in digital marketing tools and platforms (Google Analytics, Ads Manager, SEO tools, CRM).
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience managing budgets, agencies, and cross-functional teams.

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