Manager or Senior Manager, UX Research, Digital

About Robi Robi Axiata PLC. the second-largest telecom operator in Bangladesh, is a public limited company with majority shareholding by the Asian telecom giant, Axiata Group Berhad, based in Malaysia (61.82%). Alongside public shareholders (10%), global telecom leader Bharti Airtel, headquartered in New Delhi, India, holds 28.18% of the company's shares. Serving over 55 million subscribers, Robi stands at the forefront of telecommunications innovation, offering cutting-edge 4.5G and pioneering 5G services. Our commitment to sustained investment has created a robust telecom infrastructure, delivering innovation across urban and rural areas, enabling the country's digital transformation, and supporting the growth of a Smart Bangladesh. Role Overview We are seeking an individual to Lead UX Research, UX Audit, UX Writing, Design QA and UX Test Automation across Robi digital platforms to ensure customer experiences are insight-driven, consistently implemented, measurable, accessible and continuously improved through governance and automation.

Key Responsibilities
1. Customer Research & Experience Insights
• Lead qualitative and quantitative research initiatives to identify customer needs, behaviors, pain points and experience gaps.
• Translate research findings into actionable insights to enhance customer experience across digital channels.
• UX Audit & Usability Assessment
• Conduct UX audits, usability testing and accessibility assessments across digital platforms.
• Identify usability issues and recommend improvements to ensure intuitive, accessible and seamless user experiences.
• UX Writing & Content Governance
• Establish and maintain UX copy standards, content guidelines and writing principles.
• Ensure the quality, consistency and clarity of customer-facing content and microcopy across digital touchpoints.
• Design Quality Assurance (Design QA)
• Ensure pixel-perfect implementation of approved designs across digital platforms.
• Conduct design QA to identify visual inconsistencies, deviations and implementation gaps against approved design specifications.
• UX/UI Automation & Validation
• Establish and manage automated UX/UI validation frameworks and visual regression testing practices.
• Drive automation of design validation processes to ensure consistency, accuracy and quality across digital products.
• Experience Quality Governance & Stakeholder Management
• Establish and drive experience quality standards, governance frameworks and continuous improvement practices.
• Collaborate with Product, Engineering and Business teams to ensure consistent implementation of UX standards and delivery of seamless digital experiences. Required Skills And Competencies
• Expertise in UX Research, Usability Testing, UX Audits, UX Writing and Product Design.
• Proficiency in Figma, Design Systems, Design QA and digital product development.
• Knowledge of Appium, Playwright, Selenium and automated UX/UI testing.
• Understanding of digital analytics, WCAG accessibility standards and visual validation practices.
• Analytical thinking, customer-centric mindset, attention to detail and stakeholder collaboration skills. Education Requirement
• Bachelor’s degree in HCI, Computer Science, Psychology, Statistics, Design, Marketing or any related discipline from a reputed university. Join a Workplace That Values You At Robi, we celebrate diversity, inclusion, and the unique perspectives that our employees bring. Here, you’ll find a workplace that prioritizes growth, well-being, and collaboration, offering a supportive and dynamic environment for innovation to thrive. Guided by our core values—Obsession for Customers, Courage for Change, and Passion for Collaboration—we’re committed to fostering a culture where every employee feels valued and empowered. Robi offers a competitive salary, a comprehensive benefits package, and ample opportunities for professional advancement, making it not just a place to work, but a place to excel and succeed. Application Process If you possess a strategic mindset, and the drive to make impactful changes within our organization, we invite you to apply. Please submit your resume by clicking the Apply tab.