Marketing Operations Specialist

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1600 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

Join us and become part of a company that's empowering people to unlock their digital potential

Introduction
Optimizely is seeking an experienced Marketing Operations Specialist - AI to join our Marketing Operations team. This pivotal role will focus on leveraging AI tools and developing AI agents to optimize, automate, and reinvent the day-to-day operations of the marketing team. This role will be instrumental in supporting our global marketing functions by embedding AI into our core processes and strategies. This role would need to be aligned with US hours to support the teams they'll be working with globally to support our AI models within the business.

Job Responsibilities

• AI Agent Development & Deployment: Design, build, and deploy AI agents using platforms like Opal and Opti-GPT to automate routine marketing tasks, enhance lead management, and generate actionable insights for the Marketing team.
• AI-Driven Data Management: Help own and enhance the Marketing data framework within our Salesforce and Marketing Automation Platform (e.g., Marketo, HubSpot) instances, focusing on AI-driven data analysis, segmentation, and reporting. This includes managing AI-powered dashboards and partnering with our data team on tools like Power BI.
• Process Automation with AI: Establish best practices in data hygiene and marketing processes, leveraging AI tools to automate data enrichment, streamline campaign workflows, and ensure lead data integrity from capture to conversion.
• AI-Assisted Reporting & Analysis: Utilize AI capabilities to support marketing performance analysis, campaign ROI measurement, attribution modeling, and ad-hoc reporting, ensuring data quality and efficiency from campaign execution to executive-level reporting.
• AI Tool Integration: Actively explore, integrate, and manage various AI tools and large language models (LLMs) such as Claude, Gemini, and ChatGPT to enhance operational efficiency and problem-solving capabilities for marketing. Work closely with IT and Marketing leadership to plan, scope, test, and deliver AI capabilities to the team.
• Continuous AI Optimization: Review and improve current operational frameworks by identifying opportunities for AI integration, aligning processes into a singular, AI-augmented motion across the marketing organization. Build a governance model around AI for marketing use and management.
• Develop and maintain trust cross-departmentally, advocating for AI-driven solutions to marketing challenges.
• Maintain current functional knowledge and technical expertise of our platform, with a strong emphasis on AI capabilities.
• Stay on top of industry news, AI technology products, platforms, and partners to provide and maintain deep industry and ecosystem expertise.

Working Hours:
Monday to Friday, 7:00 PM – 3:00 AM Dhaka time [Hybrid]

Knowledge And Experience

• 1-3 Years of experience working for a SaaS organization.
• 1+ Year of Salesforce Experience.
• Experience with Marketing Automation Platforms such as Marketo, HubSpot, or Pardot.
• Familiarity with marketing data models, attribution reporting, and tools such as Snowflake, Power BI, and Google Analytics.
• Proven experience with AI tools and platforms such as Opal, Opti-GPT, Claude, Gemini, or ChatGPT.
• Demonstrated ability to build, configure, or manage AI agents for operational tasks

Education
Bachelor's degree

Competencies
Communicating Effectively

Coordinating Project Activities

Driving Continuous Improvement

Prioritizing and Organizing Work

Supporting Organizational Goals

Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.

As part of our commitment to you, here are other benefits and perks you can expect:

• Best-in-class compensation plans
• Two annual festival bonuses
• Recognition and rewards programs
• Vacations days
• Annual Work/Service Anniversary Leave
• Parental leave (both maternity and paternity)
• Health insurance
• Reproductive benefits for both parents
• Volunteering opportunities to make a difference
• Chance to work alongside our incredible global team
• Free communal transport facilities inside Dhaka to and from the office
• Free catered lunch every day

At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.