Head of Distribution

Whiteshell Hi-Tech Industries Limited
is looking for
Head of Distribution & Retail Sales

Company Overview

Whiteshell Hi-Tech Industries Limited is one of Bangladesh's fast-growing technology manufacturers, specializing in
SKD assembly and localization of IT and commercial display solutions
. Our diversified product portfolio includes
Interactive Flat Panels (IFP), Video Walls, KIOSKs, Digital Signage, Projectors, Laptops, PA & Conference Systems, Surveillance Solutions
, and other advanced commercial display technologies.

To support our nationwide expansion, we are seeking a
highly strategic, performance-driven, and experienced Head of Distribution & Retail Sales
to lead channel development, strengthen dealer and retail networks, and drive sustainable sales growth across Bangladesh.

Key Responsibilities

Strategic Leadership & Sales Management

• Lead, manage, and oversee nationwide
  Distribution & Retail Sales operations
  .
• Develop and execute long-term sales strategies, channel expansion plans, and revenue growth models.
• Take full ownership of
  sales P&L
  , market expansion, and profitability.
• Set annual, quarterly, and monthly sales targets, KPIs, and incentive structures for all hierarchy levels.
• Organize and lead regular sales meetings to review performance and ensure target achievement.
• Prepare and present periodic sales forecasts, budgets, and performance reports to Management.

Distribution, Dealer & Retail Network Development

• Identify, recruit, onboard, and develop new distributors, dealers, and retailers nationwide.
• Expand market coverage through structured territory planning and channel development.
• Strengthen relationships with key distributors, dealers, brand shops, and modern trade partners.
• Ensure effective dealer management, including stock planning, servicing, delivery coordination, and compliance.
• Design and implement dealer incentive schemes, onboarding programs, and activation plans.

Sales Execution & Market Expansion

• Drive primary and secondary sales growth to meet volume, value, and market share targets.
• Ensure product availability, visibility, merchandising, and POSM execution at retail outlets.
• Execute trade marketing programs, promotions, roadshows, campaigns, and dealer activation initiatives.
• Monitor route planning, field execution, and productivity of regional and zonal sales teams.
• Identify new market opportunities, channels, and strategic partners.

Pricing, Trade Marketing & Credit Control

• Define and control pricing strategies, trade margins, discount structures, and promotional policies.
• Ensure strict adherence to company credit policies and timely collection from dealers and retailers.
• Resolve outstanding payments professionally while maintaining long-term relationships.

Cross-Functional Coordination

• Coordinate closely with Marketing, Production, Supply Chain, Accounts, MIS, and Service teams.
• Ensure smooth order processing, invoicing, delivery, installation, and after-sales support.
• Support new product launches and brand positioning initiatives.

Market Intelligence & Reporting

• Analyze market trends, competitor activities, pricing strategies, and consumer behavior.
• Collect dealer and customer feedback to support data-driven decision-making.
• Maintain accurate records of sales pipelines, dealer performance, inventory, and collections.
• Submit weekly and monthly sales, collection, and market intelligence reports to Management.
• Dealer Performance Management & Development
• Ensure dealer incentive calculation, adjustment, and timely ledger closing
• Monitor dealer stock levels to maintain healthy inventory and avoid stock issues
• Track dealer target vs. sales achievement and take corrective actions
• Manage dealer performance evaluation and follow-up
• Strengthen dealer relationships through regular engagement and nurturing
• Conduct dealer training programs on products, sales, and company policies
• Facilitate continuous knowledge sharing to improve dealer capability and business growth

Governance, Compliance & Documentation

• Establish and enforce sales SOPs, governance, discipline, and ethical standards.
• Manage dealer and retailer agreements, proposals, and official documentation.
• Ensure compliance with company policies and regulatory requirements.

Additional Responsibilities

• Lead new product launches, channel development, and territory expansion initiatives.
• Perform any other duties assigned by Management from time to time.

Educational Requirements

• Bachelor's or Master's Degree in Business Administration, Marketing, or a relevant discipline
• Skills Required: Sales & Marketing, Business Development, sales and Distribution, Target Oriented, Sales Strategies, Credit Control And Recovery, Dealer or Channel Development, Dealer Networks Development

Experience Requirements

• 15 to 20 year(s)
• The applicants should have experience in the following business area(s):Manufacturing (Light Engineering and Heavy Industry),IT Enabled Service,Group of Companies

Additional Requirements

• Minimum 15–20 years of experience in Distribution, Dealer, Retail, or Channel Sales
• Prior experience in IT, electronics, AV/display solutions, or technology products preferred
• The selected candidate's appointment and joining will be effective from April 2026
• Lead and execute nationwide distribution & retail sales strategy aligned with company growth targets
• Develop, expand, and manage dealer, distributor, and retail partner networks
• Strong expertise in channel sales, route-to-market, and territory management
• Ability to design and implement dealer incentive schemes and trade promotions
• Proven experience in dealer target setting, achievement tracking, and performance analysis
• Hands-on capability in dealer ledger management, reconciliation, and adjustment
• Strong control over stock monitoring, secondary sales, and inventory movement
• Experience in retail visibility, merchandising, and point-of-sale execution
• Capability to plan and manage sales forecasting and demand planning
• Expertise in distribution policy, credit control, and collection management
• Strong knowledge of pricing, discount structures, and margin management
• Hands-on experience with ERP / CRM systems for distribution and retail sales
• Ability to generate MIS, dashboards, and sales performance reports
• Leadership skills to manage regional, area, and territory sales teams
• Experience in dealer development, training, and knowledge sharing
• Strong coordination with Supply Chain, Finance, Marketing, and Operations
• Ability to ensure sales governance, compliance, and SOP adherence
• Market intelligence, competitor analysis, and retail market insights
• Strong negotiation, communication, and relationship management skills
• Results-driven mindset with accountability for volume, revenue, and market coverage
• Strong leadership, communication, negotiation, and decision-making skills
• Proven ability to manage large sales teams and nationwide operations
• Willingness to travel extensively
• Ability to work under pressure and meet aggressive sales targets
• Proficiency in MS Excel, reporting tools, and ERP/CRM systems

Job Location

Anywhere in Bangladesh