Sr. Executive/ Asst. Manager- Brand
2 days ago
Company Name:
Akij Venture
Location:
Dhaka
Job Type:
Full-Time
Workplace Type:
On-Site
Job ID:
IJOB
Akij Venture Group, is looking for a dynamic and result-oriented professional for the position of "Sr. Executive/ Assistant Manager – Brand & Trade Marketing" to execute trade programs, drive retail execution, and ensure effective market performance in the electrical product segment.
Responsibilities
- Develop and execute integrated brand and trade marketing strategies to enhance market share, visibility, and sales growth.
- Plan and implement ATL, BTL, and digital campaigns to strengthen brand positioning and consumer engagement.
- Design and execute trade programs (e.g., Slab, Memo, QPS) in line with business objectives and market dynamics.
- Ensure effective communication of marketing and trade schemes to the sales force and all relevant stakeholders.
- Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities and guide brand initiatives.
- Coordinate with Sales, Marketing, and Finance teams to ensure alignment of trade spending, promotions, and brand objectives.
- Oversee product launches, rebranding initiatives, and retail visibility enhancement through effective merchandising and POSM execution.
- Conduct pre- and post-evaluation of brand campaigns and trade promotions using ROI, sales data, and market insights.
- Manage relationships with creative, media, and activation agencies to ensure timely and high-quality campaign execution.
- Prepare and present performance reports on brand and trade marketing activities with data-driven recommendations for improvement.
About The Job
- Experience: 4 years
- Education: Bachelor/Honors, Masters
- Skills: Branding , Trade Marketing
Last Date of Application:
31 January 2026
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