Sr. Executive/ Asst. Manager- Brand

16 hours ago

Dhaka, Dhaka, Bangladesh nextjobz Full time

Akij Venture Group, is looking for a dynamic and result-oriented professional for the position of "Sr. Executive/ Assistant Manager – Brand & Trade Marketing" to execute trade programs, drive retail execution, and ensure effective market performance in the electrical product segment.

Responsibilities

  • Develop and execute integrated brand and trade marketing strategies to enhance market share, visibility, and sales growth.
  • Plan and implement ATL, BTL, and digital campaigns to strengthen brand positioning and consumer engagement.
  • Design and execute trade programs (e.g., Slab, Memo, QPS) in line with business objectives and market dynamics.
  • Ensure effective communication of marketing and trade schemes to the sales force and all relevant stakeholders.
  • Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities and guide brand initiatives.
  • Coordinate with Sales, Marketing, and Finance teams to ensure alignment of trade spending, promotions, and brand objectives.
  • Oversee product launches, rebranding initiatives, and retail visibility enhancement through effective merchandising and POSM execution.
  • Conduct pre- and post-evaluation of brand campaigns and trade promotions using ROI, sales data, and market insights.
  • Manage relationships with creative, media, and activation agencies to ensure timely and high-quality campaign execution.
  • Prepare and present performance reports on brand and trade marketing activities with data-driven recommendations for improvement.

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