Digital Marketing Manager

8 hours ago

Dhaka, Dhaka, Bangladesh Studypress Job Full time ৳1,200,000 - ৳2,400,000 per year

We're looking for an organized and knowledgeable 
Digital Marketing Manager
for this exciting role in the Education Consultancy Industry. Our ideal candidate will have a knack for copywriting, experience in Education Industry and Search Console, ability to manage multiple social media accounts,
advertising on social media,
excellent project management skills, and an empathetic personality that can relate to our everyday consumers. They will understand how to use those skills to create a cohesive brand experience for customers and manage our online communities.

As our Digital Marketing Manager, you will…

Strategy & Leadership

  • Lead the development of full-funnel digital marketing strategies designed to acquire qualified leads and drive enrollment for our university partner's programs
  • Manage, coach, and grow a team of Digital Marketing Specialists, ensuring excellence in execution and professional development
  • Serve as the internal owner of paid media and lead generation best practices

Campaign Oversight & Channel Management

  • Oversee the planning, execution, and optimization of paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic platforms, and affiliate channels
  • Guide audience targeting, budget allocation, bid strategies, creative testing, and landing page strategy in collaboration with the team
  • Evaluate and implement new tools, channels, and vendors to improve campaign effectiveness

Performance Management & Reporting

  • Own KPIs across paid lead generation and cost efficiency throughout the enrollment funnel, including but not limited to, conversion rate, cost per prospect, cost per application and cost per acquisition
  • Work closely with analytics and operations teams to ensure data accuracy, actionable insights, and consistent reporting across all campaigns
  • Conduct monthly performance reviews with team members and provide clear strategic recommendations to stakeholders

Strategy & Collaboration

  • Act as a senior marketing advisor in management meetings, providing strategic direction and media performance insights
  • Collaborate cross-functionally with creative, web, SEO, CRO, and CRM teams to align campaign assets and downstream lead nurturing with media strategy
  • Support strategic planning, including media forecasts and channel mix recommendations

You have:

  • 8+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing paid media teams or demand generation functions
  • Bachelor's degree or equivalent certifications/experience, MBA a plus
  • Proven track record of managing direct reports; must have experience coaching and mentoring individual contributors
  • Hands-on expertise with paid search, paid social, programmatic display/video, and other performance media
  • Strong understanding of lead generation, attribution modeling, and full-funnel marketing for service-based or enrollment-driven businesses.
  • Prior experience in study abroad marketing
  • Experience with agency/media research tools to understand audiences and project future demand
  • Strong verbal and written communication, presentation, and stakeholder management skills
  • Proven ability to build relationships and communicate across all levels of the organization, develop and motivate talent, inspire innovation, and lead a team to achieve high-impact results

Salaries

Negotiable

Job Location

Gulshan, Dhaka

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