Manager, Category

7 days ago

Dhaka, Dhaka, Bangladesh Bdjobs Full time

Agora Limited
is looking for
Manager, Category (Non-Food)

Job Description / Responsibility

The Job holder works closely with the COO & the Marketing Team to identify unit needs for operational solutions and work to formulate category strategies. He/she is required to demonstrate high level of Commercial acumen, judgement, decision making, and negotiation skills, and should have the ability to understand consumers, market environment, and changing needs. He/she is also required to evaluate & improve category management processes & systems continually. Non-Food shares more than 20% in the sales mix. The product assortment and variety of Non-Food items is vast. Constant follow-up of new brands is very critical for this category.

Key Accountabilities:

Operational/ Functional/ Business:

  • Formulate and roll out the annual business plan and strategies for the categories in partnership with Marketing & Retail Operations that will deliver short and long-term goals.
  • Deliver category performance to agreed KPI's,
  • Sales and margin
  • GP (Gross Profit) %
  • Supplier management & quality product delivery
  • Sales per Sft.
  • Profit per Sft.
  • Market share growth
  • Develop product assortment and merchandise mix, including in-house products that will answer all market needs in every outlet.
  • Develop annual promotion plan and communication for the categories that will support brand development and revenue growth.
  • Be accountable for developing risk management strategies and identifying market trends, niche markets, and opportunities in order to maximize profits and revenues for the categories.
  • Maximize turnover by ensuring product availability through process improvement and suppliers' development.
  • Lead negotiations with suppliers to ensure buying terms, conditions, and services to Agora are the best, whilst ensuring win-win situation.
  • Coordinate and develop suppliers to improve the effectiveness of supply chain for the categories.
  • Monitor competitor activities and consumer trends by gathering regular Market Intelligence and analyzing customer insights.
  • Be accountable for ensuring effective representation of the categories in the store planning process and in-store layout.
  • Make regular visits to retail outlets to review the ongoing performance of the Categories and propose corrective actions when necessary.
  • Design & develop merchandising concepts including fixtures and planograms for outlets, ensure strict implementation and provide regular updates on performance.
  • Train, coach and motivate the Category team to deliver financial objectives.
  • Develop Category Specific SOPs/ Manuals to ensure effective adherence to QMS.
  • Legal and regulatory compliance

Educational Requirements

  • Bachelor of Business Administration (BBA)
  • Skills Required: Product knowledge, Planning and organizing, Problem solving and decision making, Suppliers and Vendor Management

Experience Requirements

  • At least 10 year(s)
  • The applicants should have experience in the following area(s):
  • Category Management
  • The applicants should have experience in the following business area(s):
  • Retail Store

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