Data Insights Strategist

Job Title: Data Insights Strategist

Summary:

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• "As a Data Insights Strategist, you will play a key role in developing and implementing data-driven strategies to drive business growth."">
• "You will collaborate with cross-functional teams to design targeted campaigns, create relevant messaging, and optimize digital touchpoints to enhance customer experiences."">
• "Your primary objective will be to increase engagement, retention, and profitability through seamless, personalized experiences aligned with the company's broader digital and strategic objectives."">

Key Responsibilities:

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2. "Design and implement data-driven strategies to attract new customers through targeted campaigns and optimized acquisition channels."">
3. "Collaborate with product and marketing teams to create relevant messaging and creative assets to drive customer acquisition and engagement."">
4. "Analyze user behavior across digital touchpoints to optimize journeys, increase engagement, and drive digital revenue."">
5. "Support digital cashback and offer strategy by evaluating performance, identifying optimization opportunities, and ensuring cost-effectiveness."">
6. "Collaborate with digital product and platform teams to define, measure, and improve key metrics such as activation, feature adoption, repeat usage, and conversion."">
7. "Use customer behavior data to identify churn risks, drive engagement initiatives, and support loyalty programs."">
8. "Leverage exploratory data analysis, visualization tools, and collaborate with data scientists to uncover trends, provide actionable insights, and support strategic business decisions."">
9. "Track key performance indicators, detect abnormalities, and generate detailed reports to inform stakeholders, ensuring alignment with strategic goals and continuous performance improvement."">

Requirements:

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• "Bachelor / Masters in Business, Applied/Statistics & Computer Science is preferred."">
• "Specialized training in Data Problem solving and Data science."">
• "Knowledge of SQL, R OR Python, and visualization tool (Power BI/Qlik/Tableau)."">
• "2 years of experience in areas such as Commercial Planning, Strategy, Product Management, Business Intelligence."">
• "Experience in conducting analysis using complex dataset."">
• "Understanding of revenue segments & drivers, telco-digital product & contextual offers, product lifecycle & GTM management."">
• "Understanding of competition landscape, regulatory environment, consumer insight, industry & global benchmarking."">
• "Excellent verbal, written, and interpersonal communication skills."">
• "Forward and innovative thinking and strategic mindset."">
• "Strong analytical and critical thinking skills to identify issues and find effective solutions."">
• "Business and financial skills - able to assess risk and plan contingency."">
• "Comprehension of Telecommunication and Digital Business (MFS, Content platform, IoT, Lifestyle Apps)."">