Search Engine Marketing Manager

Company Description Razib Marketing, founded in 2020, is a digital marketing agency focused on boutique and independent hotels. The company designs tailored strategies to increase direct bookings, improve RevPAR, and strengthen brand visibility in competitive markets. Core services include website development, SEO/GEO, metasearch, OTA management, SEM, and social media marketing. Team members collaborate closely with hotel partners to deliver measurable performance and long-term growth. Role Description The Search Engine Marketing Manager is a full-time, on-site role based in Savar. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads to drive qualified traffic and bookings for hotel clients. Day-to-day tasks include developing paid search strategies, performing keyword research, setting up and monitoring campaigns, analyzing performance metrics, and adjusting bids, budgets, and ad copy to improve ROI. The role also collaborates with the digital marketing team to align SEM initiatives with broader marketing plans, prepares performance reports for clients, and stays current with industry trends and platform updates. Qualifications
• Candidates should possess skills in Paid Search Campaigns and Paid Search Strategy.
• Candidates should possess skills in Keyword Research and Marketing.
• Candidates should possess skills in Digital Marketing and performance analysis.
• Experience managing SEM campaigns for hospitality or e-commerce brands is beneficial.
• Strong analytical skills, including proficiency with tools such as Google Ads, Google Analytics, and Excel or similar reporting tools.
• Ability to interpret data, present clear insights, and make data-driven optimization decisions.
• Effective communication and collaboration skills, with the ability to work on-site in Savar with cross-functional teams and clients.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.