Zonal Manager – Market Development

Company Description NOVA Electronics & Home Appliance Co. is a leading electronics and home appliance company in Bangladesh, dedicated to enhancing everyday living since 1999. The company offers a broad range of high-quality, energy-efficient, and innovative products, including Refrigerators, Smart LED TVs, Air Conditioners, Washing Machines, and modern Kitchen Appliances. With an extensive service network across the country, NOVA focuses on reliable after-sales support and long-term customer satisfaction. The organization emphasizes product excellence, continuous innovation, and sustainable solutions to meet evolving consumer needs. Team members join a growing brand that values performance, integrity, and customer-centric thinking. Role Description The Zonal Manager – Market Development is a full-time, on-site role based in Cox’s Bazar, responsible for driving market growth and brand presence within the assigned zone. Day-to-day activities include analyzing market trends, identifying new business opportunities, and developing zonal market plans to increase sales and market penetration. The role involves leading and guiding local sales teams, monitoring performance, and ensuring effective implementation of promotional and marketing activities. The Zonal Manager will coordinate with head office on business planning, gather and interpret market intelligence, and prepare regular reports on competitor activity, customer feedback, and sales performance. This position also requires building and maintaining strong relationships with distributors, retailers, and key local stakeholders to support long-term market development. Qualifications
• Candidates should possess strong Market Analysis and Market Research skills to understand consumer behavior, competition, and regional dynamics.
• Candidates should possess solid Business Planning and Market Planning skills to design and execute effective zonal strategies and growth initiatives.
• Candidates should possess proven Sales skills, including target achievement, channel development, and territory management.
• Experience in electronics and home appliances, FMCG, or related industries is beneficial.
• Strong leadership, team management, and stakeholder relationship-building abilities.
• Excellent communication, negotiation, and presentation skills in relevant local languages and English.
• Ability to work on-site in Cox’s Bazar, travel within the zone, and adapt to a fast-paced market environment.
• Bachelor’s degree in Business, Marketing, or a related field; a master’s degree is an advantage.