Manager or Senior Manager, Loyalty Business Growth, Robi Marketing

Robi Axiata PLC Robi Axiata PLC. the second-largest telecom operator in Bangladesh, is a public limited company with majority shareholding by the Asian telecom giant, Axiata Group Berhad, based in Malaysia (61.82%). Alongside public shareholders (10%), global telecom leader Bharti Airtel, headquartered in New Delhi, India, holds 28.18% of the company's shares. Serving over 55 million subscribers, Robi stands at the forefront of telecommunications innovation, offering cutting-edge 4.5G and pioneering 5G services. Our commitment to sustained investment has created a robust telecom infrastructure, delivering innovation across urban and rural areas, enabling the country's digital transformation, and supporting the growth of a Smart Bangladesh. Role Overview We are seeking an experienced and innovative individual who will Lead key initiatives to scale and transform the Robi & Cirkle Loyalty business through data led customer value management, hyper personalization and next-generation loyalty platform capability buildup. The role will act as the business owner for Loyalty intelligence and personalization, converting customer da-ta and behavioral insights into commercial decisions that drive ARPU, engagement, retention, redemption and incremental revenue. Key AccountabilitiesEducation Requirement
• Loyalty Business & Commercial Growth
• Lead the Robi & Cirkle Loyalty ecosystem as a differentiated loyalty proposition and drive overall business growth.
• Drive loyalty customer value, engagement, retention, revenue, redemption, and points utilization.
• Track loyalty business performance, identify gaps, and drive corrective actions to achieve business objectives.
• Customer Value & Growth Strategy
• Identify growth opportunities across customer lifecycle, value segments, and loyalty tiers.
• Develop business cases, growth plans, and ROI-based recommendations for management.
• Drive loyalty ARPU, revenue, customer value, and incremental business uplift.
• Personalization & Customer Engagement
• Own the roadmap for hyper-personalized loyalty engagement through behavioral segmentation, propensity-based targeting, and customer value insights.
• Enable Next-Best-Offer (NBO) and Next-Best-Action (NBA) across relevant customer journeys.
• Optimize offers, rewards, timing, and engagement channels through experimentation and analytics.
• Loyalty Analytics & Decision Intelligence
• Establish and strengthen the Loyalty BI and Decision Intelligence framework covering customer, transaction, points, redemption, campaign, and partner performance.
• Measure incremental revenue, ARPU, retention, and campaign uplift using data-driven methodologies.
• Translate analytics and insights into actionable commercial recommendations for senior management.
• Loyalty Technology & Platform Enablement
• Drive capabilities including real-time eligibility, dynamic segmentation, personalized offers, decision/rules engines, campaign automation, real-time points and redemption, and A/B testing.
• Assess loyalty platform capabilities and implement required features across platforms and customer-facing interfaces, including UI/UX and process automation.
• Drive personalization penetration and measurable incremental uplift through technology-enabled interventions.
• Partner Ecosystem & Performance Management
• Evaluate partner performance, customer affinity, offer uptake, and redemption through data-driven analysis.
• Identify opportunities to improve partner productivity, customer value, and commercial returns.
• Develop and expand the partner ecosystem and design partner productivity initiatives to drive customer engagement through loyalty campaigns and end-to-end automation. Bachelor’s degree in Business, Science or any related discipline from a reputed university. Join a Workplace That Values You At Robi, we celebrate diversity, inclusion, and the unique perspectives that our employees bring. Here, you’ll find a workplace that prioritizes growth, well-being, and collaboration, offering a supportive and dynamic environment for innovation to thrive. Guided by our core values—Obsession for Customers, Courage for Change, and Passion for Collaboration—we’re committed to fostering a culture where every employee feels valued and empowered. Robi offers a competitive salary, a comprehensive benefits package, and ample opportunities for professional advancement, making it not just a place to work, but a place to excel and succeed. Application Process If you possess a strategic mindset, and the drive to make impactful changes within our organization, we invite you to apply. Please submit your resume by clicking the Apply tab.