Digital Marketing Specialist ~ On-site | in Bogura

Location:
Bogura, Bangladesh (On-site)

Job Type
Full-time

Salary:
Up to BDT 25,000/month

Experience:
Minimum 3 years Second Source is looking for an experienced Digital Marketing Specialist who can develop and execute data-driven marketing strategies, manage paid advertising campaigns, and drive measurable business growth.

Key Responsibilities
• Digital Marketing Strategy: Plan, execute, and optimize multi-channel digital marketing campaigns.
• Paid Advertising: Manage and optimize advertising campaigns across Meta Ads Manager, Google Ads, and LinkedIn.
• Market Research: Conduct competitor analysis, audience research, and market segmentation.
• Lead Generation & Growth: Build marketing funnels, improve conversion rates, and maximize campaign ROI.
• SEO Management: Handle keyword research, technical SEO, on-page and off-page optimization, and organic traffic growth.
• Analytics & Reporting: Monitor campaign performance, analyze marketing data, and prepare actionable reports. Qualifications & Requirements
• Minimum 3 years of proven full-time professional experience in digital marketing.
• Strong hands-on expertise in Meta Ads Manager and Google Ads.
• Practical knowledge of SEO strategies, keyword research, and SEO tools.
• Experience with Google Analytics and other marketing technology platforms.
• Strong analytical, research, and problem-solving skills.
• A data-driven mindset with experience in campaign optimization and conversion rate optimization (CRO).
• Experience working with national or international markets will be an advantage.